
Little Red Riding Hood, Snow White, and Alice in Wonderland are ready to hit the sand and surf.
As part of a fashion-conscious society that’s not averse to a splash of playful sexiness, Japanese swimsuit designers draw inspiration from a number of sources, such as Japanese school uniforms (both women’s and men’s), Shinto shrine maidens, and anime characters. But for its latest creations, Japanese fashion label M
Kikaku (also known as Emu Project) is taking its cues from Western sources, with a trio of bikinis based on the fairy tales of Little Red Riding Hood, Snow White, and Alice in Wonderland.
The Little Red Riding Hood swimsuit bundles a hooded parka, bikini top, skirt, and bikini bottom together in a four-piece set that enables the wearer to mix and match the components for various looks.
▼ There’s also a black version, which we guess would make this Little Black Riding Hood.
Less extensive, but also less expensive, than the 23,950-yen (US$220) Little Red Riding Hood is the two-piece Alice in Wonderland set, for 19,900 yen.
This swimsuit actually provides a lot of coverage, with a blouse-like top connected to a high-wasted skirt-style bottom by a pair of overall straps with frilly shoulder accouterments, which are removable if you’re worried about getting cross-shaped tan lines on your back.
While Alice is usually depicted in storybooks and cartoons wearing blue, the suit is also offered in red and black.
Finally, the three-piece Snow White set is priced at 16,970 yen, getting you a white-colored top with a chest ribbon, removable skirt, and bikini bottom.
▼ Alternate colors this time are all-navy and sky blue.
If you’re finding yourself drawn to components from different sets, most of the bundled items can also be purchased separately, as can M Kikaku’s swimsuit cover overalls.
All items can be ordered here directly from M Kikau, with delivery scheduled for mid-July, right as Japan comes out of its rainy season and prime beach weather begins.
Source: M Kikau via IT Media
Top image: M Kikau
Insert images: M Kikaku (1, 2, 3, 4, 5)
Follow Casey on Twitter, where he’s been ready for summer to start since December 1.
















Stylishly sexy Cyber Maid uniform goes on sale in Japan, future looks bright, clean【Photos】
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
American tourist in Japan arrested on charges of attempted murder and arson
Solo travel in Japan: $3 all-you-can-drink deal at this conveyor belt restaurant is a fun time for one
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Japan Railways announces unlimited-ride train pass for fall travel
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】