fashion

Mr. Sato reveals his new suit jacket’s hidden, convertible secret

This intriguing clothing item transforms into another practical and “packable” accessory.

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Japan’s Studio Ghibli store now sells gorgeous cameo brooches of heroines like Kiki and Sophie

But here’s the twist—they’re randomized!

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Japan’s new Pajama Suit is the perfect all-day, all-situations outfit for our current lifestyle

Mr. Sato models three different ways to wear these crossover clothes.

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Instagram queen Naomi Watanabe’s latest post uses trick art to turn herself into sushi

These clever photos are part of the the catalogue art for her newest Spring & Summer fashion line.

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Tokyo store that only sells black shirts sheds light on why it’s opening mid-pandemic

We chat with the minds behind this specialty store about its unusually uniform niche and learn to appreciate the plain.

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Japanese actress Yui Aragaki stars in new H&M campaign

Gakki steps into summer as the ambassador for a new sustainable fashion line.

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Uniqlo’s new graphic tee collab features Animal Crossing, Pokémon, League of Legends, and more!

Gamers of different genres have a wide variety to select from with Uniqlo’s upcoming Spring 2021 lineup.

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Ultra-realistic cat backpack causes a fur-enzy online

Come pet me, hooman…and I’ll show you what’s inside my belly. 

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Japan’s Department of Magic releases new “Magic School” uniform

Mix-and-match pieces are the cosplay/street fashion crossover witches have been waiting for. 

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High fashion and kimono: Kyoto’s Wazigen Shizukuya ushers in new kimono couture for Spring 2021

Swagger through town with the latest from this premier kimono brand.

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UNIQLO’s newest commercial features AIRism casual wear and heartwarming sapphic love

Gal pals? No, gal lovers!

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Japanese parents can turn their baby into Pikachu, rent Pokémon kimono at photo studio【Photos】

New outfits combine the art of Pokémon with the traditions of the Shichi-Go-San festival.

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Otaku geek makeovers by Tokyo fashion expert go viral in Japan

From geek to chic–improving men’s looks and their confidence in just a few short hours. 

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Japanese watch brand Seiko collabs with Evisen Skateboards, surprises watch and sushi lovers

Out of all the motifs to come out in this collab, there was one which completely blindsided us.

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Why do kids in Japan use those large leathery “randoseru” school bags?

A trend a century and a half in the making.

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Neo Kimono releases innovatively traditional heel covers made from artisanal fabric

The new “Obi de Boots iki” line of footwear represents a modern take on traditional styling.

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Japanese woman reported to police for “not looking right in a suit,” turns out she’s a crook

How do scam artists keep getting caught in Japan by “not looking good in a suit?”

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Valentino sparks outrage with insincere apology for disrespecting Japanese culture in photo shoot

Model daughter of former SMAP member gets caught up in controversy involving shoes and kimono. 

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Japanese schoolkids to be able to carry their books in official Harry Potter randoseru backpacks

Hogwarts crest and wand holder-equipped bags for the start of little wizards’ academic careers.

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Sakura Havaianas on sale in Japan, modelled by twin sister musicians

Fashion icons bring their special flair to new cherry blossom collection.

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