fashion

Country kimono! Project completes set of over 200 designs for every nation at Tokyo Olympics【Pics】

After four years, the Kimono Project is complete.

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New sake earrings let you wear your love for Japanese rice wine on your ears

Pay homage to Japan’s traditional drinking culture with unique eye-catching jewellery.

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Japanese bag maker to sell bag specifically for carrying around a watermelon

Designed to perfectly fit that watermelon that you are obviously trying to carry around everywhere.

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Checking in on randoseru school bags and the changing tastes of Japanese kids

The standard of plain backpacks, red for girls and black for boys, is starting to evolve.

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Exhibition on the 1,500 year-history of traditional Japanese women’s clothing to open in Shibuya

Stunning and bold, this exhibition is a rare treat for kimono lovers.

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Uniqlo and anime director Mamoru Hosoda team up for awesome new T-shirt line【Photos】

Collection comes just in time to celebrate the opening of Hosoda’s newest anime movie.

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McDonald’s celebrates 50 years in Japan with limited-edition clothing collections

Graphic tee shop Graniph brings us cool printed and embroidered shirts and dresses!

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Beautiful high-end Snorlax and Munchlax rings let you wear your love of Pokémon on your fingers

U-Treasure’s new pieces are so nice they’re Poké-graced twice.

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Studio Ghibli debuts new loungewear collection inspired by its dynamic, beloved heroines

Be the heroine you wish to be—comfortable, relaxed, and milling about at home.

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Super Mario kimono, Bowser underwear part of gigantic Nintendo/Japanese fashion brand collab

Department store Parco teams up with the video game giant to create over 300 new fan fashion items.

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Crowd-funded hakama roomwear doubled its funding goal, is now available to everyone

The “Yuru Hakama” are here to keep you comfy and stylish at home!

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We snag sleek T-shirts celebrating JR Higashi-Nakano Station’s 115th year in operation

Mr. Sato is never one to pass up a good T-shirt–especially one that salutes his home train line!

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Ness’ Earthbound hat comes to the real world thanks to New Era, Earthbound popup store on the way

Quirky classic Nintendo video game inspires fashionable caps and gigantic plushie of franchise’s mascot creature.

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Japanese fashion brand Heather releases line for people 5 feet and under

Cute clothing for petites that doesn’t need alterations? We’re all for it.

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Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection

These six coordinated ensembles mix cosmetics with yukata and include a specially designed yukata inspired by one of the lipstick colors.  

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Does the virgin-killing sweater really kill virgins?【Video】

Japanese AV star models the flesh-revealing sweater for a real virgin to test its deadly powers.

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Can Tokyo hair stylists transform our reporter into Leonardo DiCaprio?【Photos】

Jack Dawson’s beloved Rose joins us for this titanic journey from ordinary to extraordinary.

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Japanese masturbatory aid Tenga creates tissue-dispensing hat for…various purposes【Photos】

White stuff comes right out of the slit!

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New Mt Fuji bra set lets you wear Japanese art under your clothes

Arty lingerie series pays homage to Hokusai’s Great Wave.

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Mr. Sato reveals his new suit jacket’s hidden, convertible secret

This intriguing clothing item transforms into another practical and “packable” accessory.

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