fashion

Mr. Sato tries out ‘the Life Ruiner’, a wearable kotatsu – will it ruin his life?

Now you can feel the irresistable warmth of a kotatsu whenever you want, so say goodbye to productivity.

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Fashion magazine Egg’s 2020 Japanese Buzzword Awards are here to bring out your inner teen

The number one pick is derived from the lyrics of a song that’s sung in neither Japanese nor English. 

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Yakiniku sneakers from Japan let you wear your love for meat on your feet

With clever design details and only 50 available, these kicks are a hot commodity.

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Kanji T-shirt seen on U.S. TV show makes Japanese viewers giggle

According to his shirt, this guy isn’t just “huge in Japan”, he’s huge somewhere else too. 

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Let’s celebrate Good Spouse Day by dressing up as our partners!

What? Only us? So be it then.

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Cosplay as a flying squirrel with new wearable blanket from Japan

Stay as warm as a momonga with winter loungewear designed to make you look cute and cosy at the same time.

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New dress shirt patterns, masks, bandanas on sale to commemorate new Pokémon movie release

Designs include shirt with Pikachu getting swallowed whole

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Erotic Japanese woodblock print underwear makes a statement when you take off your pants【Pics】

Hokusai and other ukiyo-e masters of the Edo period are here to help your crotch look its best.

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New Pokémon Seiko watch collection stars Pikachu, Eevee and Mewtwo

A new collaboration appears, and we want to catch ’em all.

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Animal Crossing: New Horizons joins Japanese fashion line Gelato Pique for cute, comfy PJs

You’ll be snug as a Nook in a rug with these adorable, fashionable collaboration items!

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Japanese business wear brand creates helpful graph to tell you what to wear at work

How formal is too formal? you ask. Yofuku no Aoyama has the answers.

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Get ready to set sail on the high seas looking your best with the Shu Uemura x One Piece collaboration

Raise your pirate bounty and look fabulous doing it!

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Mayhem at Uniqlo in Japan as customers fight to grab the Jil Sander collection

Mannequins stripped, glass displays broken and website down as limited-edition range sends everyone into a frenzy. 

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Best Masknist Award 2020 held to honor pioneers in Japanese mask fashion

It just dawned on me that “new normal” is an oxymoron.

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Cyberpunk kimono fashion hits the streets of Akihabara, complete with neon sign obi【Photos】

Wearable neon light tubes look set to become the fashion statement of the season.

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Can a Tokyo hair salon change Mr. Sato into Joe Biden?

Our favorite hair stylist’s skills are certainly no malarkey.

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Japanese clothing chain offers an answer to job-hunting suit conundrum

Yofuku no Aoyama suggests a new suit service to suit job-seeking students.

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Sushi fabric maker Maison Sushi adds chic new card and coin cases, shoulder bags to lineup

What’s not to love when the world of fashion is also your sushi?
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Secret otaku certification test: Can you see the video game cosplay hidden in this clothing ad?

Should clothing chain Shimamura start calling itself the King of Fashion?

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Japanese fashion brand Keiko Tagai turns beautiful old kimono into stylish hats

A new form breathes a new life into an old fashion

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