fashion

Disney releases new line of summer kimono, complete with stylish Mickey and Frozen motifs

Elegant enough to make anyone look and feel like a Disney Princess!

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Department of Magic opens in Japan with cosplay and accessories for wizards and witches

A one-stop shop for magical girls who have all grown-up. 

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Japanese upcycle brand makes ’80s obi sandals in collaboration with United Tokyo 【Photos】

Traditional Japanese fashion in a sustainable, wearable form? Yes, please.

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Uniqlo teams up with Billie Eilish and Takashi Murakami for exciting new UT collaboration【Videos】

The fashion collection we’ve been waiting for. 

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Make your own fishy face mask thanks to a Japanese university

There’ll be no need to fish for compliments with this mask mod!

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Suit up for video conference calls with new business pyjamas from Japan

Business up top, bedtime down below.  

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ANA unveils robot avatar shopper at boutique in Oita

Robots let us peruse the aisles of clothing stores from anywhere in the world.

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New GU Pokémon collaboration: Worth the risk of catching coronavirus?

Japan might be under a state of emergency, but the only emergency these customers are worried about is not catching limited-edition Pokémon fashion.

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Indulge your foxy foot fetish with kitsune socks from Japan

Dress your feet up in fox spirit cosplay.

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Pokémon Girls collection from Japanese lingerie brand Peach John appears【Photos】

Pikachu, Eevee and Jigglypuff are just some of the loveable characters popping up in this new collection.

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Telecommute with Pikachu! Over 250 Pokémon video chat backgrounds now free to download

Hide your home while showing your love for Pokémon.

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Lace Bra face masks go on sale in Japan, immediately sell out【Photos】

All five designs snatched up, but lingerie company promises to step up production to meet country’s latent demand for lacy face coverings.
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Pokémon dress shirts progress into Gen 2 with 100 brand-new Johto region designs【Photos】

Sequel to custom-made shirt line adds new options for men, women, and kids.

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Uniqlo’s latest collaboration both confuses and amuses Japanese Twitter

The future is here with this dystopian design.

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Japanese company tackles plastic consumption by making tote bags out of discarded umbrellas

The bags are sold under the tagline “We hope this brand ceases to exist after 10 years”.

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Pikachu, I choose you! Carry your Pokémon on the go with LeSportSac’s newest Pokémon collaboration

When prepping your outfit for the next time you can actually leave the house without breaking any social distancing rules, don’t forget to rep your Poké-favs from this new, limited-edition collection.

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New GU Pokémon fashion line is ready to stay home or go out with dresses, roomwear, and underwear

Whatever you’ve got planned today, even if it’s nothing at all, Uniqlo’s sister brand and a whole bunch of Pokémon are here to help you get dressed for it.

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It’s-a them! Uniqlo’s awesome line of Super Mario 35th anniversary T-shirts【Photos】

A retrospective (and retro) salute to video gaming’s greatest hero.

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Japan’s gothic lolita fashion rental shop gives our reporter her first taste of lolita life【Pics】

Dozens of options and delivery to your door lower the entry barrier for first-timers.

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Daughter of Japanese idol and former SMAP star Takuya Kimura becomes a model in Japan

Eldest daughter of a heartthrob graduates high school and enters the world of fashion.

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