A dark temptation arrives just in time for the summer sunshine.
bikinis
Enako makes a splash without even getting in the pool.
Annual celebration of midriff-baring swimsuits takes place just ahead of the start of prime beach weather in Japan.
Design manages to be bold and unique while still providing a surprising amount of coverage. Plus, a closer look at the shinbi spokesmodel.
The peek-a-boo “pumpkin pants” will ensure all eyes are on you this summer.
Little Red Riding Hood, Snow White, and Alice in Wonderland are ready to hit the sand and surf.
Miss Magazine contest finalist can thank famous DNA for contributing to her good looks.
Makers of the sailor bikini are back to prove one-piece swimwear can still be daringly sexy.
One of Japan’s top cosplayers introduces us to the hidden wonders of the two-piece bathing suit.
For fans of two-piece swimwear, it’s like Christmas in July.
The peek-a-boo details on the back are said to be particularly thrilling for a certain subset of Japanese fetishists.
Japanese intimate apparel company that brought us Sailor Moon panties turns its eyes to another icon of the anime world.
These gorgeous bikini-clad sirens reveal what’s in store for tourists, who can now dress and swim as mermaids in the pool this summer.
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Women in Japan and across the world commemorated the 70th birthday of the bikini on July 5 by showing off their beach bodies on the internet.









Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
When is miso ramen not miso ramen? When it’s the new ramen at one of Japan’s top beef bowl chains
Japan now has “edible cat fur” for people who really love felines
Reinvented traditional Japanese hearths may be coming to a restaurant near you
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has “edible cat fur” for people who really love felines
Reinvented traditional Japanese hearths may be coming to a restaurant near you
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
300-tonne hose washes up on Japanese shore
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Japanese Sakuranbo Mochi goes viral online with millions of views, but is it worth the hype?
Japanese university welcomes birth of baby deer on campus, president waives entrance exam[Videos]
Mos Burger adds Kandy Tea Milk to the menu and Japanese social media is here for it
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Studio Ghibli adds My Neighbour Totoro futon bedding to its anime store in Japan
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans