
The Yamata no Orochi is ready to leap out of the annals of mythology and onto your car.
Considering that Japan is not only a country with a highly developed sense of aesthetics and plenty of local pride but is also home to a number of the world’s largest carmakers, you might expect the country’s license plates to be stylish, beautiful, or just plain cool. For the most part, though, you’d be wrong, as the vast majority of license plates in Japan, regardless of where your car is registered are just some dark green numerals and text on a plain white background.
▼ Unless you’re a hardcore kanji character linguistics buff, this is about as dull as a license plate can be.
But Japan’s Ministry of Land, Infrastructure and Transport is finally starting to allow designers to mix things up, and they’re making up for lost time in a big way. In the spring, a number of communities unveiled their proposed designs for license plates that salute their local cultural heritage and/or natural scenery, but while they were all lovely, for sheer impact there’s no beating the just-announced upcoming license plate for the town of Izumo.
That’s the Yamata no Orochi, a legendary creature described in the Kojiki, a collection of mythology and folklore written in the 8th century. While the kanji for Orochi, 大蛇, literally translate as “giant snake” or “giant serpent,” the beast is often depicted as a dragon with eight ferocious heads.
Present-day Shimane Prefecture, where Izumo lies, is the setting for the Orochi legend, in which the fearsome dragon is slain by Susanoo, the Shinto god of storms and brother of the sun goddess Amaterasu, and the Orochi design plate was chosen from amongst a number of candidates in a poll to select the look of Izumo’s new license plate. And yes, we’ll save you the trouble of having to tailgate someone and count for yourself by confirming that all eight heads are indeed represented.
▼ A donation is required for the colored version, but the equally cool gray Orochi plate (seen above) can be had free of charge, while the yellow and green-bordered ones are for compact kei and commercial-use vehicles, respectively.
The runners-up were no slouches either, featuring local iconography such as the braided rope of marriage-oriented Izumo Shrine, representing the bond between spouses, and the curved magatama beads also associated with ancient Shinto traditions.
Unlike Japan’s Evangelion, cat pawprint, and woodblock painting license plates, which are all for scooters and other compact conveyances, the Izumo Orochi plates will be for ordinary passenger cars, and are expected to begin being issued in 2020, pending approval by the Ministry of Land, Infrastructure and Transport. Cars owned by residents of Izumo, as well as the nearby towns of Okuizumo and Iinan have the option to display the plates, and while residents do have the option of sticking to the old, boring white and green design, we can’t imagine anyone wanting to pass up this opportunity to have arguably the coolest plates ever.
Source: Izumo City (1, 2) via Japaaan
Top image: Izumo City
Insert images: Izumo City, Wikipedia/BetacommandBot, Izumo City (2)
Follow Casey on Twitter, where he wouldn’t mind front license plate requirements so much if said license plates had dragons on them.





17 new designs unveiled in round two of regional Japanese license plates
Adorable mascot bear Kumamon stars on the most popular new license plate in Japan
Cherry blossoms are going to bloom on Tokyo’s new license plates
New stylish Japanese license plates lets people show off prefecture pride on the move
Get ready for yuru-kyara car plates! Japan to lift ban on colourful regional license plates
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
East Japan Railway announces plans to abolish magnetic-strip tickets
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies
Bears appear at one of Kyoto Prefecture’s most popular tourist spots[Video]
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Colour Hunting: The hot new street photography trend changing how we see Japan
Japanese convenience store shows us how to dress for the rainy season
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Tokyo’s beautiful new license plates are based on one of Japan’s most famous woodblock paintings