Why fix a problem in seconds when you can throw an extended hissy fit instead?
In Japan, there’s an iron-clad rule of business that says “Okyaku-sama ha kami-sama desu,” or “The customer is god.” But while it’s an admirable attitude for businesses to adopt in striving to always provide the best possible service, shop clerks unfortunately sometimes find themselves having to deal with a customer from hell.
These eruptions of divine rage tend to happen most often at convenience stores, with complaints about being required to tap a button on a touchscreen to confirm the buyer is of legal drinking age. But in this video shared by Twitter user @smhl_Mg, it’s Japan’s other favorite vice, cigarettes, that has the customer standing at the register screaming at the workers.
https://twitter.com/smhl_Mg/status/1071440777186701312“Oonaa yobe, ora!” (“Call the owner, dammit!”) the Man in Red bellows repeatedly, along with “Renraku shiro!” (“Get on the damned phone!”). But what’s got him so upset?
Well, Japanese convenience stores sell a huge variety of cigarettes, which are stocked behind the counter and designated with corresponding numbers for specific brands, pack sizes, etc. When a customer wants to buy some, he tells the clerk at the register the number he wants, and the clerk retrieves the pack. However, the employee in the video has -GASP!- retrieved he wrong pack!
It’s important to keep in mind that Big Red hasn’t actually been charged for the mistakenly retrieved pack of cigarettes, so he hasn’t suffered any monetary damage. Really, the only thing he’s lost is the amount of time it would take to say “No, this isn’t what I want. I want pack number X,” which doesn’t seem like anything to get so upset over. Granted, some people do have very busy lives, but the customer’s decision to throw an extended hissy fit, as opposed to rectifying the situation by quickly and calmly correcting the clerk, makes it hard to think he’s in anything close to a rush or that his time is particularly precious.
https://twitter.com/smhl_Mg/status/1071894370968686592After several demands for the employees, who appear to be working at an unidentified branch of convenience store chain Family Mart, to get their branch’s franchise owner on the scene, the employee at the register informs the angry customer that he’s the shift manager. “Shut up!” the customer hollers. “Don’t f**k with me! I told you, Number 103!” he continues, proving that he actually is capable of repeating his request, despite feeling the need to preface it with several rounds of high-volume whining.
While no one comes to the employees’ aid in the video, other Twitter users were sympathetic.
“That dude is not right in the head.”
“I work in a convenience store, and sometimes it’s hard to hear what number the customer said the first time. It’s doubly hard if they’re scary-looking.”
“What does this guy want the clerk to do other than saying ‘Sorry, I made a mistake?’ Occupying the space in front of the register like that is an obstruction of business.”
Other commenters had alternative suggestions as to who the staff should get on the phone instead of the store’s owner.
“Yeah, they should totally get on the phone and call the cops.”
“Calling a mental health professional would be a good idea.”
“Time to call this guy’s parents, because their son is acting like a bratty kid.”
And finally, one Twitter user had this to say about the vividly dressed, cap-wearing man with the rotund physique:
“Man, Super Mario needs to shut up already.”
It might seem strange to see the store staff, who are being confronted by an obviously unreasonably angry individual, calmly stand there without firing back any angry remarks of their own. Japanese society in general, though, holds that deescalating conflict is usually the best strategy. There’s even an old adage that translates to “Whoever shuts up first wins,” and that’s just one metric by which we can come to the conclusion that this customer s definitely a loser.
Source: Twitter/@smhl_Mg via Jin
Follow Casey on Twitter, but don’t expect him to get his company’s owner on the phone.

Japanese convenience store customers reimagined as gacha game characters
Crazy-athletic Japanese convenience store clerk may be employee of year, or Super Mario【Video】
Convenience store clerk arrested for punching customer over receipt in Hyogo Prefecture
Japanese customer finds run-in with “Indian” convenience store clerk a refreshing experience
The customers Japanese convenience store clerks hate the most
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Stay at a hotel with a bed for your plushie in Japan
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Visiting Japan’s muscular mascot character dog at his free museum near Kansai International Airport
Best burger in Tokyo? JB’s serves up a cheap craft burger that not a lot of people know about
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Body of missing foreign tourist in Japan found floating off coast of town he was last seen in
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
New Wet Rice Cracker Burger from Dom Dom breathes new life into a “miracle” snack
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japan’s new beer glass is designed to force you to drink…water [Video]
Japanese airlines set to cut fuel surcharges for international flights in September and October
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese convenience stores showing “hardening of society” with touch-screen age verification?
Man in Japan orders female store clerk to prostrate herself over misunderstanding with his change
For chivalry, Japanese man tells female store clerk “I aint got nothing to say to you!”
Five important manners to remember when buying something at a Japanese convenience store
8 types of customer that irk supermarket store clerks in Japan
Japanese convenience store clerk outsmarts robber with just two words
Convenience store clerk hospitalized by customer dissatisfied with “smile-less” service
Store employee uses barcode scanner to defeat knife-wielding robber
“Nasty” photo of convenience store clerk at work highlights Japan’s strict cleanliness standards
UX at Japanese convenience store is a heartwarming example of excellent customer service
Japan’s second-largest convenience store chain changes service policy for sake of foreign workers
Hokkaido man arrested after asking convenience store to lend him money
Convenience store clerk accidentally puts something in customer’s bag they shouldn’t have…
Lawson convenience stores continue to hand people their coffee, even though no one wants them to
Nearly 75% of store clerks in Japan feel stress from earphones on customers, according to survey