People apparently just want the ever-young celebrity to act her age.
These days the list of things to be outraged about is pretty long. Some things are worth addressing, like racism, sexism, and anti-Semitism, but sometimes the things that people get riled up about, particularly when it comes to celebrities in Japan, are major head-scratchers. Putting your hands in your pockets when it’s cold outside? …How dare you? Tattooing your family’s names on your shoulder? For shame…?
Even fashion icon and superstar singer Ayumi Hamasaki, famous for dominating the Japanese pop music scene in the 2000s, is not immune. She’s been under fire by Korean fans before, but now Japanese fans are mad at her too. Why? Because she posted a photo of herself sitting in a shopping cart on Instagram.
The picture looks entirely harmless. Ayumi is sitting in a red shopping cart, with her knees folded in front of her, wearing stylish round sunglasses and casually dangling her wedge sandals over the edge of the cart. She’s smiling happily and looking like she’s having a great time, and since the picture is off-center, and the colors of the graffiti-painted buildings behind her are bright and vibrant, it’s actually a pretty artistic shot.
But Japanese netizens had nothing but criticism for the photo, according to livedoor news. Many thought posing like this was inappropriate for a 40-year-old woman. Since Hamasaki is an internationally renowned celebrity, she is a representative of Japan, and has an undeniable influence on the youth of Japan. Apparently, sitting in a shopping cart is shockingly immature behavior for a woman of her age and stature.
Interestingly, people seemed half-pleased that she had removed her shoes before climbing in–as a polite gesture to maintaining the cleanliness of the cart, perhaps?–but some said it was not enough, and she was still setting a bad example by being in the cart at all. “Shopping carts are not for riding!” some people allegedly criticized.
▼ She may be 40, but she certainly doesn’t look it!
https://www.instagram.com/p/Bx2A8WqhyY8/?utm_source=ig_web_copy_link
Hamasaki is not the only celebrity to be criticized for misusing shopping carts. In January of 2018, pro baseball player Sho Nakata uploaded a shot of himself being pushed around in a cart by his teammates during a practice camp in the U.S., and was also called “an embarrassment to Japanese people” as a result.
That picture was quickly deleted, but Hamasaki appears not to be deterred; she seems to have disabled comments, but the picture remains up and proud on her Instagram. Whether in defiance of the criticism or simply as an inspirational quote, the photo’s caption says, “Take a deep breath for my brain…And live ourselves lives, not others”, perhaps intending to mean, “Live your own life” or “Live for yourself”. So it seems clear that she won’t be deleting it any time soon.
Personally, I like the photo and I don’t think Ayumi is doing anything particularly worth getting worked up about. Though, I’m of the opinion that if you act young and actively enjoy life, you’ll feel younger, so I’m in favor of celebrities doing whatever makes them happy at any age, as long as it’s not hurting anyone.
Except X-Japan’s Yoshiki. He’s not allowed to play around on skateboards anymore.
Source: livedoor news via Hachima Kiko
Featured image: Instagram/@a.you
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Elon Musk didn’t have a baby with J-pop legend Ayumi Hamasaki, she’d like you to know
J-pop royalty Ayumi Hamasaki teams up with Club Harie for collaborative baum cakes
Sailor Moon and J-pop mega-star Ayumi Hamasaki team up for collaboration, pre-defeat scalpers
Instagram queen Naomi Watanabe’s latest post uses trick art to turn herself into sushi
Cameron Diaz in the Philippines? Lookalike tourist has everyone guessing on the island of Palawan
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
Is Tokyo’s Odaiba, once one of its trendiest neighborhoods, becoming a ghost town? [Photos]
This Japanese 7-Eleven has the most expensive drinks, and item, we’ve even seen at the chain
Janken Kebab: Win at rock-paper-scissors and get extra fillings at this fun Japanese kebab shop
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】