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Shogun Coffee Soft Serve is a divine ice cream for modern-day samurai in Japan

Saza Coffee captures the essence of traditional Japan in a sweet dessert.

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Bad-mannered tourists cause chaos at new Mt Fuji viral photo spot, city erects fence to stop them

Fuji City’s Great Dream Bridge becomes a nightmare for local residents.

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Has the Mt Fuji Lawson blackout screen really stopped tourists from taking photos?

Visit to Fujikawaguchiko reveals the truth about the tourist situation.

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Tourists damage Mt Fuji Lawson blackout screen that was meant to stop bad-mannered visitors

Bad behaviour continues as sightseers find way to override the system.

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Mt Fuji Lawson view now blocked by screens, but will it stop bad-mannered tourists?

First look at the new screens makes us wonder if this is a good enough deterrent.

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Tokyo sweets store sells beautiful soft serve ice creams that look like works of art

We try the edibile flowers that everyone’s talking about right now, and let you know where you can get them.

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Art Aquarium Ginza offers a captivating new way to enjoy the cherry blossoms–with goldfish!

The extremely Instagrammable museum ushers in sakura season with gorgeous displays of real fish, illuminations, and cherry blossom decorations galore.

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The golden escalator hidden at a Tokyo train station

“Celebrity escalator” looks set to become one of the most Instagrammable spots in the city.

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Stuffed pepper cooking hack from Japan goes viral online

Genius tip shows us we’ve been stuffing our peppers wrong this whole time.

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Step into a manga at Japan’s 2-D cafes in Tokyo, Osaka, and Kyoto

Magical cafes whisk you away from the harsh realities of 3-D living. 

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Olympic gold medalist skateboarder wears a kimono on the half-pipe【Video】

Furisode means “swinging sleeves” and boy, do these sleeves swing. 

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Instagram ideals vs reality: “Boyfriend buys me Pocari Sweat” photo isn’t what it seems

Fashion model reveals the reality behind this image isn’t as romantic as it looks.

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Survey reveals Japan’s Generation Z dresses for social media, not for self-expression

Brands are out, coordinating how you look with what you’re doing is in. 

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74-year-old Japanese politician starts Instagram account for open dialog about COVID-19

We shouldn’t rule out a milk crate challenge at this point.

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Instagram queen Naomi Watanabe’s latest post uses trick art to turn herself into sushi

These clever photos are part of the the catalogue art for her newest Spring & Summer fashion line.

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Quaint robot ninja virtual sightseeing tours to be held in Kochi Prefecture

Probably the only time you’ll hear the phrase “quaint robot ninja.”

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It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

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What will 2021 mean for Valentine’s Day in Japan? Survey asks teens their chocolate plans

Homemade chocolate is great and all, but are people still making it in this coronavirus era?

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“Please don’t use our tubs for getting drunk” pleads Japanese maker of plastic wash tubs

The makers of Kerorin tubs, the yellow plastic tub used in Japanese bath houses, say they’re not meant for food or drinks.

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Japanese fried prawn becomes social media star

Ebi fry food model comes to life, plays guitar, barbecues and longs for the sea.

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