This “secret menu” is really more of an alternate style of beef bowl.
In the world of Japanese fast food, one of the most popular options may just be gyudon, or beef bowls. Tender snippets of thin-sliced beef stewed in broth, then served with onions over rice is sometimes just what the doctor ordered. Plus, it always comes out fast and hot.
When it comes to beef bowls, Yoshinoya is the chain to beat. Part of Yoshinoya’s charm is that its menu is fairly customizable. Not only can you choose the volume of rice and meat in your bowl, but also the toppings and sides, which lets you create a beef bowl that is uniquely yours every time. You can even eat it with ramen instead of rice (if you’re at the right branch)!
This means that there are all kinds of “secret menu” beef bowls at Yoshinoya that Japanese citizens will gladly share. But one Japanese Twitter user has an unusual “secret menu” item that has a lot of people scratching their heads: a beef bowl with the rice on the top and the meat on the bottom.
吉野家で5年間バイトしてたが、1度も注文する人いなかった、、、完全裏メニューがこれだ。
— 中村一之@IT×寿司屋の二刀流 (@CXOBANK) January 11, 2020
「牛丼並ニクシタ」
値段は牛丼と変わらず、必要なのはスタッフに何度も聞き直される羞恥心。中には説明しないと分からない方も。覚悟の上、頼んで欲しい一品。
この上に納豆をかけて食べるのが吉マニア。 pic.twitter.com/SGpIvocFAm
Kazuyuki Nakamura (@CXOBANK) wrote:
“Not one person ordered this in the five years I worked part-time at Yoshinoya…this is a real ‘secret’ menu item:
‘Gyudon Nami Nikushita’ (Regular-Size Beef Bowl with Meat on the Bottom)
It’s the same price as a regular beef bowl, and all you need to do is shyly repeat your order multiple times to the confused associate. Sometimes they don’t understand it until you explain it to them. This is something I want people to order now that they know about it.
If you eat it with natto on top of it you’ll become a Yoshinoya fanatic!”
Nakamura’s simple “secret menu” is to reverse the usual position of the beef bowl’s components. Instead of putting the beef on the rice, have the server put the beef in first, and then top it with the rice.
You might be wondering, “Why?”, and you wouldn’t be alone. A lot of Japanese Twitter users were puzzled by Nakamura’s strange new beef bowl. After all, part of the appeal of a beef bowl is eating the rice and the beef together, and enjoying the flavor of the sauce mixed with the rice.
Nakamura dutifully explains:
“The benefits are: you get to enjoy the delicious flavor of the rice, and the beef doesn’t get cold as fast! Plus, you’ll surprise everyone around you. The friends you bring with you will be like ‘What?!'”
Interesting. We could get behind enjoying the flavors of high-quality Japanese rice while keeping the beef warm, and we’re always for increasing shock value. This could be a fun way to shake up the regular ol’ beef bowls we’re always getting at Yoshinoya!
Japanese netizens had their minds blown by the completely contrary idea:
“Before putting on any toppings like natto or eggs, you first get to taste the rice and then the beef. This one bowl has two ways to enjoy its delicious flavors! haha”
“I would never have thought of this, lol. I don’t think I’ll ever order it this way, but I don’t hate the idea.”
“I thought for a second you’d ordered a beef bowl without the beef!”
“This is pretty next level”
“This is a good idea! I always want to eat the brothy rice first and then enjoy the beef.”
On the other hand, quite a few netizens cautioned against trying this, saying they’ve tried ordering it and been told “We don’t offer that at this branch.” Some say that it was only something offered at the old Tsukiji branch, which has closed down and reopened near Tokyo’s new fish market in Toyosu, which may or may not still sell this reverse beef bowl. Others say that asking for this seems like an unnecessary burden on the restaurant staff–which might be a stretch, considering that all they have to do is put the same ingredients in the bowl, just in a different order.
Either way, you might face some challenges in ordering your beef bowl this way–if not a flat-out rejection, you’ll probably at least get some blank stares or weird looks. But you won’t know if you can order it unless you try, so don’t be shy if you really want to try it to see what all the fuss is about!
Source: Twitter/@CXOBANK via My Game News Flash
Images: Twitter/@CXOBANK
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


The best way to eat a gyudon beef bowl, according to staff at Yoshinoya
Secret way Yoshinoya’s president customizes his beef bowl orders is a secret no more【Taste test】
From beef bowl to beef pouch? Taste testing Yoshinoya’s instant gyudon packs
Mix-and-matching Yoshinoya, Matsuya, and Sukiya to create the ultimate beef bowl【Taste test】
Tsukimi Moon-Viewing season begins in Japan with new Yoshinoya gyudon beef bowls
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Tokyo zoo imposes one-minute time limit for viewing pandas, line still four hours long
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Japanese thug wear from Birth Japan perfect for those breaking bad next year
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Are all Starbucks coffee sizes the same? Testing the viral video claim in Japan
Doraemon anime’s visual & script changes for U.S. TV detailed
We try the sweets, soups, pastas, and fried chicken of KFC’s all-you-can-eat buffet restaurant
Toilet teaching – Japanese programmer explains key concept with clever bathroom snapshot
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Yoshinoya sells frozen beef bowl topping packs, but are they as good as the restaurant kind?
Yoshinoya has a semi-secret chicken bowl you won’t find anywhere on its website【Taste test】
Japan’s beef bowl king, Yoshinoya, releases new line of canned, ready-to-eat beef bowls
What happens when you accidentally put a gyudon beef bowl meal through the washing machine
Yoshinoya studying what happens to the body after three months of eating beef bowls
Pharmacies in Japan now sell Yoshinoya beef bowls
Yoshinoya’s special Japanese parliament-only wagyu beef bowl is now available to us civilians too
Yoshinoya, Japan’s biggest beef bowl chain, is now serving fried chicken in Tokyo
What does three months of Yoshinoya beef bowls do to your body? Medical study announces results
Japanese Black Wagyu from Yoshinoya – Premium beef isn’t just for politicians anymore!【Taste test】
Yoshinoya teams up with Wagyumafia for a super expensive beef bowl
Japanese beef bowl chain Yoshinoya releases new canned, ready-to-eat rice bowls 【Taste Test】
Yoshinoya beef bowls become miniature gacha toys
Make Your Own Yoshinoya Beef Bowl at Home, Even Better Than the Original 【Recipe】
Beef bowl king Yoshinoya to start serving ramen this summer with new beefy mazesoba
Beautiful beefy Yoshinoya gacha capsule toys look good enough to eat or display【Photos】
Leave a Reply