Japanese politeness firmly thrown out the window when face masks are in sight.
While people around the world question the effectiveness of mask-wearing as a protective measure against coronavirus, here in Japan, where masks have been worn for years before the outbreak, it’s a no-brainer.
Masks are considered to be so important to Japanese people right now that fights have broken out over them, and the national government is even spending 46.6 billion yen (US$432 million) to issue two reusable cloth face masks to every household in the country.
The government handout hasn’t satiated the public’s desire for more masks, though, as evidenced by a recent video taken at a Japanese branch of Costco and shared online by Twitter user Marie, who goes by the handle @ronken04.
そのような販売はしていません。と
— marie (@ronken04) April 16, 2020
リプを頂いたので
これが昨日4/15 15:00〜 コストコ幕張倉庫でのマスク販売の様子です。
人の多さにお顔が隠せないので
この動画は本日で削除します
これが現状です😰#コストコ #マスク#コロナ pic.twitter.com/HHySuUZXpB
Filmed at 3:00 p.m. on 15 April at the Makuhari branch of Costco in Tokyo’s neighbouring Chiba Prefecture, the clip shows an entire delivery of masks being wiped out in moments by a horde of mask-hungry, mask-wearing shoppers.
Some likened what they saw to a bunch of hungry monkeys…
F外失礼します pic.twitter.com/OxSXYOKAwU
— ち⊿ (@s40132041i) April 16, 2020
…while others remarked that monkeys appear to have better manners than humans.
猿の方がマナーいいやんけ笑笑 pic.twitter.com/4VKWL3rvHo
— しむけん@愛知卍会 (@Ken10969Lancer) April 16, 2020
According to Marie, it’s unclear whether the box at Costco had been opened by staff or customers. When she was in the store, she heard the words “mask, mask” coming from a big group of people, and after asking one of the staff if masks were in stock today, they were vague with their answer, saying: “A big crowd seems to have formed… we sold them here lately, so we probably have them today….”
People were quick to criticise the customers and store staff, saying:
“They’ve gone to buy masks, but they’re so close together they’re increasing their risk of actually catching the virus.”
“The desire for masks appears to be greater then the desire to not get coronavirus.”
“So this is human nature? So disappointing.”
“Obviously people prefer disposable masks to reusable ones.”
“This is frightening — they look like a bunch of zombies.”
“Costco should’ve been prepared for this. Instead, it’s like they’re feeding pigs.”
Thankfully, not all Costco locations were like this one, as other branches had anticipated demand would be great and put staff in charge to hand out one box per customer.
▼ At Zama in Kanagawa Prefecture, the staff-supervised mask section made for a much more pleasant shopping experience.
これは…みにくいですね…
— 🌸つぎくに よりいち🌸🇯🇵 (@tsukinokokyuu) April 16, 2020
コストコ座間店に
先々週行きましたが
店員さんが親切丁寧に
順番に手渡しして下さいましたよ
それをしていたのかも知れませんが
民衆が押し寄せたのですね…
くわばら くわばら pic.twitter.com/bBmHal2gRN
▼ There were civilised scenes at the Kawasaki store as well.
https://twitter.com/motiineko/status/1250763753190076421With demand for masks at an all-time high in Japan and across the world right now, there appears to be no limit to the lengths some people will go to in order to get their hands on a box or two.
As the great mask shortage of 2020 continues, now’s the time to fetch out those old bras and sew some masks for ourselves.
Source: Hachima Kiko
Featured image: Twitter/@ronken04
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

People in Japan panic-buy toilet paper as coronavirus fears rise despite shortage being fake news
People in Japan are now stealing toilet paper in midst of coronavirus crisis
Japanese tapioca bubble tea shops are suddenly becoming face mask shops
Anime memes appear on Twitter as PM says two masks will be sent to all Japanese households
Japanese kitty sculptor creates a new topical meme figure: a cat in a face-mask
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Starbucks Japan releases first-ever muscat-flavoured chilled cup drink
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Sushi Pizza surprises diners in one of the best food destinations in Japan
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japanese model cuts up her bra and turns it into a face mask
Lace Bra face masks go on sale in Japan, immediately sell out【Photos】
Tokyo Governor holds press conference on coronavirus, sparks immediate panic-buying
Awesome Nintendo fan craft idea: Power up your cloth face mask into a Switch-style mask【Pics】
Hairs, insects and stains found in masks distributed by Japanese government
Angry confrontation breaks out after man coughs on Yamanote Line train in Tokyo 【Video】
100-yen store Daiso teaches us how to make our own cloth face masks
Train brought to emergency stop because someone coughed in it
Japanese karaoke now offers “Mask Effect” for people with face masks【Video】
Japanese store curses toilet paper supply to protect it from thefts
Japanese company creates face masks for musicians
Japanese kimono maker creates alluring face mask for hostesses
Costco opened its first store in China, and things immediately got crazy【Video】
Convenience store shopper panicked to find bread section empty, until finding out why
Breaking research from Japan: wearing a pink face mask makes you more attractive
Hanami cherry blossom viewing season begins in Japan as cities around the world shut down