
Gotta comrade ‘em all?
It’s election season in Japan, and campaigning works a little differently here than in some other countries. Walk around town, and you’ll spot designated election signs where candidates of all parties can put up their individual posters, and you’ll also see (and hear) trucks and vans with loudspeakers mounted on them, cruising slowly through residential neighborhoods while blaring out their candidate’s promises.
One thing you generally won’t see, though, are celebrities endorsing politicians who are running for office. Whether because of a general preference in Japan for keeping entertainment and politics separate or Japanese society not assigning so much weight to the personal opinions of actors and musicians regarding matters of governance, when candidates hit the campaign trail, they’re not usually accompanied by any show business stars.
So that made it all the weirder last week when Saeko Umemura, who’s seeking election to Japan’s House of Representatives, was seen making a speech outside Tokorozawa Station in Saitama Prefecture, and her entourage included Pikachu.
6.18は吉川→松伏→南越谷→航空公園→所沢へ。どこでも物価高騰に年金カットへの怒りが広がっています。長生きしてよかったと思える社会をつくりたい。
— 梅村さえこ(#比例は日本共産党 ) (@umemura_saeko) June 18, 2022
高校生からは高い学費を引き下げて!と。伊藤岳参院議員と街頭トーク。たくさんの子どもさんが手をふってくださいました。#梅村さえこ pic.twitter.com/3qbp8uWKf7
Making the scene especially surreal is that Umemura is a member of the Japanese Communist Party, whereas Pikachu is the face of one of the most profitable private enterprises on the planet. As fans will quickly notice, though, the Pocket Monster seen stumping with Umemura isn’t an officially licensed Pikachu costume, but a knockoff that’s arguably a worse imitation than Ditto.
Nevertheless, it’s clear Umemura wanted passersby to think she has Pikachu’s support in her political ambitions, and reactions from Japanese Pokémon fans on Twitter have been less than accepting of the political Pocket Monster press-ganging.
“Prepare yourself for the wrath of the Pokémon Company and Nintendo.”
“Hello, Nintendo legal department?”
“Even if it’s a knockoff Pikachu costume, she shouldn’t do that.”
“I can’t believe someone with this little common sense is actually a candidate for parliament.”
“This shows that the Communist Party has no interest in protecting businesses and creators.”
If elected, this would be Umemura’s second stint in the House of Representatives, following a three-year term that ended in 2017 when she failed to win reelection.
Source: Twitter/@umemura_saeko (1, 2) via Jin
Top image © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese politician scraps plan to use Animal Crossing for political campaign tour
Japanese politician’s election plan: Put a gigantic, adorable cat on his campaign poster
Gang of Japanese politicians chase man down street, restrain him for “obstructing campaign”【Vid】
“Protect the Nation from NHK Party” becomes “Protect the Nation from Old Parties Party”
Pikachu becomes a phone-charging butt plug in knockoff Pokémon merch from China
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Hello Kitty is now a transforming truck robot[Photos]
What’s up with the “mosquito buzz” noise at Shibuya Station?
Burger King Japan launches King Fusion, and the possibilities are endless (and delicious)
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese sweets souvenirs don’t get more beautiful than this
Japanese convenience store brings rice balls back to 100 yen – Is this deal worth it?[Taste test]
Japanese film studio Toei announces first three video games from newly created Toei Games
G-cha & Ba-cha serves Japanese green tea with a heartwarming backstory in Tokyo
We eat at three Japanese family restaurants to find the one with the best-value breakfast
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Japan is so hungry for workers it used up its five-year visa quota in record time
“Disaster”: 2018 Kanji of the Year unveiled by Buddhist monk at Kiyomizudera temple in Kyoto
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
And the winner of the Pokémon General Election is…
Pokémon politics: Proposed Pikachu name-change sparks protests in Hong Kong 【Video】
Japanese politician piggybacks on Demon Slayer’s popularity by exploiting copyright loophole
Japan’s prime minister asks men cheating on their wives, and their girlfriends to vote for him
Voting opens for the very first Pokémon General Election popularity poll
Barack Obama tells the world he doesn’t care about Pokémon【Video】
Final Fantasy’s Yoshitaka Amano paints awesome portrait of Japan’s prime minister
Tokyo politician creates dojinshi manga, will be at Comiket selling it
Pokémon of the Year results announced, and Pikachu wasn’t even close to winning【Video】
Pikachu shows off the frightening new powers he gained clubbing in Taiwan 【Video】
Detective Pikachu plush arrives in mysterious packaging【Photos, video】
Pikachu was supposed to have a second evolution called Gorochu, with fearsome fangs and horns!
Pikachu in 1920s Tokyo images use A.I. to toss the Pokémon mascot 100 years into Japan’s past
Man strips down to Sailor Moon cosplay outfit to disrupt Donald Trump political rally 【Video】
Pikachu, I poo with you! Official Pokémon toilet created in Japan for young fans