
The hour is upon us.
Amazon reviews should always be taken with a grain of salt. More often than not, people would feel motivated to complain rather than praise items they bought, and with the inevitability of occasional defects and user error, reviews can often be skewed to the negative.
That’s why our reporter Masanuki Sunakoma has taken it upon himself to scour the online retailer for the lowest-rated items and see if they are truly deserving of the contempt. After doing this for about a year, he can say that for the most part, yes, they are truly deserving. But that doesn’t mean that somewhere out there, a product isn’t being unfairly maligned and in need of vindication, so Masanuki carries on…
This time his online journey led him to the “5 Minute Hourglass” which received an average rating of one star and comments that “the sand didn’t fall properly,” “it took an hour to fall,” and “I thought I was in the Room of Spirit and Time,” which is one for the Dragon Ball fans out there.
Time certainly began to feel warped when Masanuki’s order arrived 10 days early. He’s gotten used to these low-rated items not arriving on time, but they tend to be on the “horribly late” end of the spectrum so this was a refreshing change of pace.
Inside was what appeared to be a normal hourglass. It was actually rather nice looking with bright blue sand for just 219 yen (US$1.57).
This was far from his first rodeo, so Masanuki knew how to set up his review for the anticipated failure. First, he’d measure how much sand actually fell in a five-minute period by syncing the hourglass with his smartphone’s timer.
He pressed start on his phone and then flipped the hourglass.
How fast would it fall or would it even all fall completely? These thoughts raced through our reporter’s mind as the sand slowly but steadily slipped through the small opening.
It kind of looked like a normal hourglass, but Masanuki wasn’t a trained professional hourglass operator and couldn’t be sure with the naked eye. Still, it didn’t seem like it would take an hour at this rate.
After about a minute, the sand continued to fall uninterrupted and it dawned on Masanuki that he had been staring at the thing the whole time. He then remembered that the product page even mentioned that this hourglass “lets you relax and will heal and soothe your mind.”
It was true, he could stare at that thing forever it seemed. After about two and a half minutes, he momentarily wondered if everything was going OK with the hourglass and then had a Zen epiphany that it didn’t matter whether everything was going OK. The hourglass was a lot like life in that regard…
With one minute remaining on the phone timer, the sand showed no fluctuation in the way it gracefully fell through the glass. Masanuki was full of emotions — on one hand, he wanted to see this beautiful little blue guy pull through, but on the other hand, he’d never bought a good item from Amazon this way before and wasn’t sure how to deal with it.
After the 30-second mark was breached, our reporter leaned in more closely. Is it really going to happen? Will it suddenly bind up?
With 16 seconds left Masanuki gasped, “No way…”
With two seconds left, just a small amount of sand remained.
And then…
Masanuki: “Whoa whoa whoa whoa whoa whoooooooooaaaaa!”
A single tear ran down Masanuki’s cheek. It was a perfect five-minute run. Although in the animated GIF it looks as if the hourglass finished shortly after the timer, bear in mind that Masanuki – not expecting it to even come close – also started the hourglass shortly after the timer.
▼ Five minutes earlier…
That discrepancy would very likely put this hourglass’ accuracy to within a fraction of a second of its purported time of five minutes. And considering the fact that it was really cheap and arrived 10 days early, Masanuki would easily give this hourglass a five-star review. It was perfect and had no shortcomings whatsoever.
Now, if he only needed a five-minute hourglass for something…
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]















We try Amazon Japan’s lowest-rated ab roller with elbow supports, reviewed as “The literal worst”
We try Amazon Japan’s lowest rated portable washing machine
Trying out Amazon Japan’s lowest-rated fireworks with 60 consecutive shots
We bought a low-rated levitating speaker on Amazon that made us want to cry
Putting on a magic show with Amazon Japan’s lowest rated magic props
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Escape from downtown Tokyo! How far from the city center can you get by rental bike in 8 hours?
Turn a rainy forecast into a blast at the Naruto & Boruto Ninja Village May Rain Festival 2026
Shinkansen coffee and ice cream vending machines make train travel in Japan magical
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We buy the lowest-rated sexy pillow on Amazon Japan
Trying out Amazon Japan’s lowest rated magic wand
We buy Amazon Japan’s lowest-rated perpetual motion machine
We try Amazon’s lowest rated posing mannequin, but it wasn’t the doll that was one star
Trying to keep our cool with Amazon Japan’s lowest-rated fan and lucky amulet set
Trying out Amazon Japan’s lowest-rated wall decoration
How much is Amazon Japan’s lowest-rated currency calculator worth in yen?
European and American Men’s Wig: the lowest-rated wig on Amazon Japan
Defying gravity and common sense with the lowest-rated tensegrity table on Amazon Japan
Amazon Japan’s lowest-rated toy train is the perfect gift for kids who like to be confused
We buy the lowest-rated alarm clock on Amazon Japan
Security check with Amazon Japan’s lowest-rated bicycle lock
Don’t judge Amazon Japan’s lowest rated massage sandals until walking a mile in them
We buy Amazon’s lowest-rated smartphone “Eye-view Camera Hat” for easy, hands-free videography
How bad can the lowest rated three-piece suit from Amazon be?
Can the lowest-rated portable bathtub on Amazon Japan make our office a relaxing bathhouse?【Pics】