
This article has flashing images and may not be suitable for those with photosensitive conditions.
For a long time now, our reporter Masanuki Sunakoma has enjoyed perusing the worst Amazon Japan has to offer based on customer reviews. Although there have been a few diamonds in the rough, for the most part, these duds have been worthy of their low number of stars.
This time, however, Masanuki found a very peculiarly low-rated item in a pretty magic wand. It would seem that magic wands are destined to disappoint when the buyer discovers they aren’t magical. As we all know, the only real magic wands are forged from the wood of the Tree of Orgath, grown in the soil fertilized by 100 human sacrifices – and good luck finding that on Amazon.
This product wisely sidesteps that issue by declaring itself a “toy wand” suitable for cosplay and birthday parties. So, why did this wand only get a 2.2-star rating from previous buyers? To find out, Masanuki placed an order for one. It cost 225 yen (US$1.60) and he was given the option to pay in two installments of 112 yen with 0% APR, but since our reporter’s stocks did well this year, he decided to pay it all at once.
A few days later, his magic wand arrived. As he tore open the package, he thought back to the reviews which seemed deeply divided between “terrible” and “a conscientious buy for the price.” Either way, it seems to elicit a lot of emotion from all those who lay their hands on it.
It came sealed in a Ziploc bag so he knew it was fresh.
Masanuki got a Christmas tree-shaped wand in honor of the holiday season, but they’re also available in hearts and butterflies. Perhaps it’s symbolic that the real magic lies in all of our hearts… as well as butterflies and pine trees.
The tip is full of colorful little beads that should enhance the brilliance of it when it lights up.
Assembly was relatively easy and just involved shoving the stick along with its excess LEDs into the Christmas tree.
After that, he removed the paper blocking the battery terminal and positioned his thumb over the switch.
▼ Masanuki: “Whaaaaaaam…”
▼ Masanuki: “Baaaaaaaam…”
▼ Masanuki: “Thank you ma’am!”
It ended up working exactly as it should. Pretty colors lit up and glittered all over the magic wand. For most people, it wouldn’t be anything spectacular, but for Masanuki, who’s grown accustomed to the disappointment of low-rated Amazon goods, it was perfect!
But it seemed like a waste to use it in such a brightly lit room, so he took it to the darkest corner of his home: the toilet.
He was pretty sure there were some evil spirits afoot in this chamber too, so perhaps the healing light of his new wand would do the trick.
In the darkness, this wand really shined, though it had a bit more of a party vibe than a magical one. Also with the contrast affecting Masanuki’s vision, the Christmas tree started to look more like a coil of poop.
Still, it looked really nice and Masanuki felt that had he been a little girl, he would have loved this.
Heck, even as an old man, he was fairly pleased with it, so maybe it has some magic in it after all. At the very least, it delivered on its promise without a single flaw that our reporter could detect, and all at a very low price.
And that’s why he gave this magic wand a five-star review and added it to his list of unfairly maligned products on Amazon Japan.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
















Putting on a magic show with Amazon Japan’s lowest rated magic props
We try Amazon Japan’s lowest rated portable washing machine
We try Amazon’s lowest rated posing mannequin, but it wasn’t the doll that was one star
Trying out Amazon Japan’s lowest-rated wall decoration
Trying out Amazon Japan’s lowest-rated fireworks with 60 consecutive shots
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Starbucks Japan adds shaved ice desserts to the menu at select locations
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell
Onidon opens in Tokyo with unique fusion tempura rice balls you won’t find anywhere else
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
It’s a race against time with Amazon Japan’s lowest-rated hourglass
We buy Amazon Japan’s lowest-rated perpetual motion machine
How much is Amazon Japan’s lowest-rated currency calculator worth in yen?
We buy the lowest-rated sexy pillow on Amazon Japan
We try Amazon Japan’s lowest-rated ab roller with elbow supports, reviewed as “The literal worst”
How to make money with Amazon Japan’s lowest rated, one-yen hat
Can the lowest-rated portable bathtub on Amazon Japan make our office a relaxing bathhouse?【Pics】
Trying to keep our cool with Amazon Japan’s lowest-rated fan and lucky amulet set
Amazon Japan’s lowest-rated toy train is the perfect gift for kids who like to be confused
Defying gravity and common sense with the lowest-rated tensegrity table on Amazon Japan
Don’t judge Amazon Japan’s lowest rated massage sandals until walking a mile in them
We buy Amazon’s lowest-rated smartphone “Eye-view Camera Hat” for easy, hands-free videography
How bad can the lowest rated three-piece suit from Amazon be?
European and American Men’s Wig: the lowest-rated wig on Amazon Japan
A look inside Amazon Japan’s lowest-rated lucky bag
We get ready for camping season with Amazon Japan’s lowest-rated wooden mug