
So long, Alta, and thanks for all the Shinjuku meetups.
Spring is supposed to be a time for new beginnings, but as we approach the cusp of the season, it’s actually time to say goodbye to one of Tokyo’s most famous landmarks. For more than 40 years Shinjuku Alta has been a symbol of big city fun, but the building is down to its last few days.
Shinjuku Alta opened in 1979, just across the street from Shinjuku Station. Being right in the middle of one of Tokyo’s most bustling entertainment districts, the multi-level shopping center had a steady stream of young ladies coming in to check out the fresh and fashionable offerings from its floors of trendy boutiques. Alta added another aspect to its fame in 1982 when the seventh-floor television recording/broadcast facility Studio Alta became the home of the immensely popular comedy variety show Waratte Iitomo, which aired every weekday between 1982 and 2014 and was a pop cultural phenomenon.
Shinjuku Alta is most famous, though, not for what’s inside the building, but for the space right in front of its ground-floor entrance, which is one of the most well-known meeting spots in all of Japan. Groups of friends or couples headed out for fun in Shinjuku’s countless shops, restaurants, bars, movie theaters, and other entertainment venues usually meet up near the station first, and meeting “Alta mae,” or “in front of Alta” has become as quintessential an experience in Shinjuku as meeting in front of the statue of Hachiko the dog is in Shibuya.
But soon anyone meeting up in Shinjuku is going to have to find a new place to rendezvous. As announced last year, Shinjuku Alta is permanently closing on February 28.
▼ Our reporter Seiji Nakazawa, posing for one last photo in front of Shinjuku Alta, grew up in the countryside dreaming of moving to Tokyo and meeting in front of Alta. As you can see, he’s not happy about it closing.
No official reason has been given, but it’s hard not to notice that while Alta no doubt felt like a big, modern shopping center when it originally opened, its interior is cramped and old-fashioned by today’s standards. The building’s location, which had made it convenient and cosmopolitan-feeling, has likely compounded the problem. Alta sits on a prized plot of real estate that could be pulling in much higher profits with a taller building designed with a more modern and spacious interior to attract higher-profile tenants than the collection of smaller and independent shops it currently has.
It wouldn’t be inaccurate to say that Shinjuku Alta is closing because time has passed it by. As Shinjuku continues to grow, what was once impressively, or at least sufficiently, big enough to be a fashion center is now considered quaint. Given Alta’s location, there’s absolutely no doubt that something will be built to replace it, and hopefully whatever comes next will tip its hat to Alta’s legacy by having some sort of public space on the ground floor.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]



One of Tokyo’s most famous meeting-spot landmarks is closing for good
Tokyo’s most famous Starbucks is closed
Secret Tokyo night view spot is also a great meeting place away from the crowds
Shibuya’s other famous meeting spot statue has lost its home as part of redevelopment【Photos】
Daiso has giant new branch in middle of Tokyo’s Shinjuku neighborhood (and another beneath it)
Japan announces sudden 500-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
Cheap Japanese sandwich hack: Popular cafe’s 21-cent white bread offcuts will really up your game
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Starbucks Japan sells Valencia Flavoured Syrup, and here are four ways to use it this summer
Ginza Happo: One of Tokyo’s best all-you-can-eat seafood restaurants is an extreme buffet affair
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Tokyo’s Shinjuku is looking very different with its giant westside skyscraper torn down【Photos】
Great East Japan Earthquake memorial service broadcast in Shinjuku after years-long absence
Tokyo’s historical Gakushikaian hotel is closing for good, but there’s still time to stay
Tokyo’s most famous Starbucks building now has a reopening date
A visit to Subnade: Downtown Tokyo’s survivor subterranean shopping center【Photos】
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
Goodbye, Megaweb! Downtown Tokyo’s coolest car museum is closing for good【Photos】
The time we (almost certainly) got scammed by a dating app in Tokyo’s bar district
Annual Tokyo memorial for March 11 tsunami comes with a heartwarming musical surprise【Video】
Late-night cake cafe in Tokyo’s hostess/host bar district will satisfy your confectionary desires
This downtown Tokyo cafe is like a time machine that takes you back 50 years into the past
From capsule hotel to capsule office – A visit to Tokyo’s newest pandemic work solution
Shakey’s is back! All-you-can-eat pizza chain returns to downtown Tokyo’s Shinjuku
All-you-can-eat fried chicken in one of Tokyo’s most fashionable neighborhoods for under 7 bucks
Farewell, old friend – It’s time to say goodbye to the car we bought for 980-yen (US$9.60) car
Why is this entertainment complex skyscraper in Tokyo almost deserted in the afternoon?
Tokyo has a bar that only lets you in if you come alone – No bringing your friends allowed!