Smells do funny things to our brains. They connect us to memories and moments in a way that something visual never could. Just as interestingly is the effect smells have on our moods. Have you noticed that smells like lavender and vanilla give you a calming effect while a smell like coffee or citrus will perk you right up?
Now, Japan has combined the excitement of receiving a letter with the power of different scents to create a world first in letter sending. This service is available for only a limited-time, so try it before the letters (and smells!) are gone with the wind.
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Shinkansen operator apologizes for three-minute delay because conductor was napping
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
These apartments are crazy-small even by Tokyo standards, and super-popular with young people
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Here’s the best spot to take in a panoramic view at “the most beautiful Starbucks in the world”
Japanese vending machines will now let your buy things using your face
Anime holy ground – A visit to the real-world location of Look Back【Photos】
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japanese high school girl uniform swimsuit makes gyaru student cosplay dreams come true
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
Pokémon hot spring footbath opening in Japan this spring
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Here’s the best spot to take in a panoramic view at “the most beautiful Starbucks in the world”
Japanese vending machines will now let your buy things using your face
Anime holy ground – A visit to the real-world location of Look Back【Photos】
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japanese high school girl uniform swimsuit makes gyaru student cosplay dreams come true
W.T.F. Japan: Top 5 kanji with ironic meanings【Weird Top Five】
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Japanese government creates new word for cruelly hot summer days
Visiting Evangelion’s Tokyo-3 anime locations in real-life Hakone【Photos】
Burger King Japan’s All Heavy customisation hack may not be all it’s cracked up to be
Almost all Japanese women say they dislike random gacha/blind-box toys in survey