Smells do funny things to our brains. They connect us to memories and moments in a way that something visual never could. Just as interestingly is the effect smells have on our moods. Have you noticed that smells like lavender and vanilla give you a calming effect while a smell like coffee or citrus will perk you right up?
Now, Japan has combined the excitement of receiving a letter with the power of different scents to create a world first in letter sending. This service is available for only a limited-time, so try it before the letters (and smells!) are gone with the wind.

Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Real takoyaki is almost impossible to find in Tokyo, but this place has it, our hardliner says
Japan’s new Pokémon donut treat marks Ditto’s Mister Donut debut!
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Hello Kitty and twin sister celebrate birthday at Baskin-Robbins Japan with special merch, sweets
Japanese-style accommodation at the new Premium Dormy Inn hotel in Asakusa will blow your mind
Fried sandwiches arrive in Tokyo, become hot topic on social media
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Spirited Away’s radish spirit dances as new Bubblebody figure from Studio Ghibli
Believe it or not, this isn’t a Tokyo vending machine – It’s a secret door to deliciousness
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Top Japanese baby names for 2025 feature flowers, colors, and a first-time-ever favorite for girls
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan releases new Christmas drink that can be topped with whipped cream
New Kyoto experience package lets you film epic samurai battles with your friends
This Japanese restaurant chain’s triple-decker sushi bowls are a crazy feast for the eyes/stomach
Starbucks Reserve Roastery Tokyo releases exclusive Christmas goods in Japan
Human washing machine pods coming to Japanese hotels【Photos】
Studio Ghibli releases new “komorebi” plush toys to brighten your days
JR Hokkaido train driver in trouble for reading book about trains on stopped train
Studio Ghibli releases new anime tea and mugs in Japan
Japanese hotel chain’s new service: A bed and pajamas for otaku travelers’ plushies
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Japanese-style accommodation at the new Premium Dormy Inn hotel in Asakusa will blow your mind
Fried sandwiches arrive in Tokyo, become hot topic on social media
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Spirited Away’s radish spirit dances as new Bubblebody figure from Studio Ghibli
Believe it or not, this isn’t a Tokyo vending machine – It’s a secret door to deliciousness
Japanese fashion comes home: Interior design ideas for Lolita-style living
Want to see the real-world Tokyo locations from anime Your Name? Walking tour will take you there
Mos Burger releases new Tsukimi Moon-Viewing focaccia burgers for 2024
Japanese shrine maiden roomwear officially on sale, looks divinely cute, heavenly comfortable
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Beautiful models and cool cars from the Japan Mobility Show【Photos】