Prime Minister Shinzo Abe’s “womenomics” scheme aims to get more women into the workforce in order to combat the shrinking and aging population and help spur the Japanese economy. While I believe women can save Japan, I don’t think it’ll be through womenomics. As any Japanese woman can tell you, it’s not as easy as it should be for females to work full-time in this country. In the Japanese business world, companies are loath to offer working conditions that males and females alike enjoy in other developed countries, such as reasonable work hours (40 hours a week with optional overtime), work sharing, flexitime and working from home. Whereas in the West the attitude is that as long as you get your work done on time, it doesn’t matter how you do it, in Japan emphasis is more on the hours put in at the office to show your loyalty to the company. Add to that additional cultural biases against gender, age, experience and returning to work after raising children, and you have a recipe for “eternal housewife.”
Clearly, the problem is deeper than merely hiring more women, or adding more day care centers, both actions Abe is pushing. But the good news is that there is a group of women who are beating the system, and who have been for some time now.
This week, as part of our Women in Japan Series, we introduce you to three female entrepreneurs who have successfully forged ahead in the business world by defining their own terms. They can support themselves financially, are able to live more freely, have time for their children and families, and work fewer hours than they’d have to in the corporate world. And the best thing about it? They’re regular women, just like you, me, or your partner. Drum roll please…

Japan’s awesomely beautiful Alpen Route snow corridor is now open
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Injuries on stairs in Tokyo highlight an overlooked design flaw
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Anime Industry Report shows overseas anime market is bigger than Japanese one, but is this a cultural tipping point?
This Gunpla builder designs amazingly life-like Gundam dioramas out of plastic model kits
Alcohol Made with Fermented Wasps Gives New Meaning to the Phrase “Get Your Buzz On”
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Anime Industry Report shows overseas anime market is bigger than Japanese one, but is this a cultural tipping point?
This Gunpla builder designs amazingly life-like Gundam dioramas out of plastic model kits
Alcohol Made with Fermented Wasps Gives New Meaning to the Phrase “Get Your Buzz On”
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japan’s original oyakodon restaurant reopens after three years in a newly renovated building
Celebrate “Educational Candy Day” with a traditional Japanese game made of candy
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
Enjoy some slime tea time with the Dragon Quest kyusu teapot from the Square Enix e-Shop【Photos】
The curious case of the pickled radish bread from Shiga Prefecture known as takuan pan
McDonald’s Japan now has Hello Kitty and Pompompurin drinks on the menu
Maximum matcha! Tokyo sweet shop sells the strongest green tea chocolates physically possible
Japan’s cooling body wipe sheets want to help you beat the heat, but which work and which don’t?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa