Prime Minister Shinzo Abe’s “womenomics” scheme aims to get more women into the workforce in order to combat the shrinking and aging population and help spur the Japanese economy. While I believe women can save Japan, I don’t think it’ll be through womenomics. As any Japanese woman can tell you, it’s not as easy as it should be for females to work full-time in this country. In the Japanese business world, companies are loath to offer working conditions that males and females alike enjoy in other developed countries, such as reasonable work hours (40 hours a week with optional overtime), work sharing, flexitime and working from home. Whereas in the West the attitude is that as long as you get your work done on time, it doesn’t matter how you do it, in Japan emphasis is more on the hours put in at the office to show your loyalty to the company. Add to that additional cultural biases against gender, age, experience and returning to work after raising children, and you have a recipe for “eternal housewife.”
Clearly, the problem is deeper than merely hiring more women, or adding more day care centers, both actions Abe is pushing. But the good news is that there is a group of women who are beating the system, and who have been for some time now.
This week, as part of our Women in Japan Series, we introduce you to three female entrepreneurs who have successfully forged ahead in the business world by defining their own terms. They can support themselves financially, are able to live more freely, have time for their children and families, and work fewer hours than they’d have to in the corporate world. And the best thing about it? They’re regular women, just like you, me, or your partner. Drum roll please…

Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Escape from downtown Tokyo! How far from the city center can you get by rental bike in 8 hours?
Ghibli anime Uno and karuta card games a great way to have fun and maybe learn some Japanese【Pics】
Foreign tourist steals offering and chugs booze in Japanese cemetery, sparking police investigation
Godzilla turns fuzzy for his 60th birthday with adorable results, we stop by to say hi
Tokyo park lighting up with gorgeous digital cherry blossom art display this spring
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Escape from downtown Tokyo! How far from the city center can you get by rental bike in 8 hours?
Ghibli anime Uno and karuta card games a great way to have fun and maybe learn some Japanese【Pics】
Foreign tourist steals offering and chugs booze in Japanese cemetery, sparking police investigation
Godzilla turns fuzzy for his 60th birthday with adorable results, we stop by to say hi
Tokyo park lighting up with gorgeous digital cherry blossom art display this spring
What are Tokyo trains at rush hour really like? Check out our eyewitness account!【Video】
Kyoto’s “ikezu” culture of backhanded compliments explained in hilarious souvenir sticker series
Our Japanese-language reporter dressed up to woo his celebrity crush, but it didn’t go as planned
Old-school titillation: A trip to one of Tokyo’s few surviving “telephone clubs”
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese high school volleyball player beaten by coach, teammates for violating no-dating rule
Drink vending machines disappearing in Japan as number drops to lowest in 30 years