Prime Minister Shinzo Abe’s “womenomics” scheme aims to get more women into the workforce in order to combat the shrinking and aging population and help spur the Japanese economy. While I believe women can save Japan, I don’t think it’ll be through womenomics. As any Japanese woman can tell you, it’s not as easy as it should be for females to work full-time in this country. In the Japanese business world, companies are loath to offer working conditions that males and females alike enjoy in other developed countries, such as reasonable work hours (40 hours a week with optional overtime), work sharing, flexitime and working from home. Whereas in the West the attitude is that as long as you get your work done on time, it doesn’t matter how you do it, in Japan emphasis is more on the hours put in at the office to show your loyalty to the company. Add to that additional cultural biases against gender, age, experience and returning to work after raising children, and you have a recipe for “eternal housewife.”
Clearly, the problem is deeper than merely hiring more women, or adding more day care centers, both actions Abe is pushing. But the good news is that there is a group of women who are beating the system, and who have been for some time now.
This week, as part of our Women in Japan Series, we introduce you to three female entrepreneurs who have successfully forged ahead in the business world by defining their own terms. They can support themselves financially, are able to live more freely, have time for their children and families, and work fewer hours than they’d have to in the corporate world. And the best thing about it? They’re regular women, just like you, me, or your partner. Drum roll please…

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Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
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Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
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Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
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Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
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Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
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Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Pokémon Company to require Japanese government ID cards for some online Pokémon card purchases
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]