Asahi (Page 2)

Asahi puts a new twist(er) on draft beer

Japan’s most popular alcoholic drink is beer—and now it’s easier than ever to serve perfectly! True to form for a country known for automation, Japanese brewer Asahi has released the Tornado: a machine that automatically fills cups with beer. Rather than pouring, the spigot connects to the bottom of the specially-formed cup, filling it from the bottom up. As it fills, the foam swirls, resembling a—you guessed it—tornado!

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It’s not unusual for consumer products to suddenly explode in popularity after being introduced on a particular TV show, but when Japan’s Asahi TV introduced mackerel as a food that can be beneficial in weight loss during its home medicine program “Takeshi no Kenkou Entertainment! Minna no Kenkou Igaku” few coould have expected the overwhelming outcome.

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