
When asked to pick your poison what do you choose? In a recent survey, people in Japan were asked to select their favorite alcoholic beverage. The results, as we’ll see after the break, were quite surprising.
(The following survey was conducted by Japanese website Shunkan News, and was taken by a total of 20,048 people. Respondents who answered, “I don’t drink alcohol” or those who were underage have been omitted from the results.)
Japan’s favorite drinks:
Beer: 34.9%
Wine: 12.6%
Nihonshu (Japanese Rice Wine): 10.5%
Shochu: 17.7%
Plum Liquor: 13.6%
Makgeolli (Korean Rice Wine): 0.9%
Whiskey/High Ball: 4.3%
Other Alcohol: 5.5%
Let’s take a look at the rankings and comments from respondents:
■ #1 Beer
“Drinking a cold one at the end of a hard day at work is the best!”
“I started loving beer once Asahi Super Dry came out.”
■ #2 Shochu
“Whenever I think of winter, I think of shochu and hot water.”
“Shochu is really cheap, so I can buy a lot and enjoy trying all of the different types.”
“Shochu on the rocks!”
The above comments are from those who love drinking, regardless of the type, but even those who don’t usually indulge in alcohol have come to love shochu. One respondent comments, “It’s tastes like juice when mixed, so even though I usually can’t drink alcohol, I can drink shochu.” Shochu is easily combined with a number of juices or cocktail mixes and the alcohol flavor is easily masked, making for a crowd-pleasing beverage. Shochu also comes in a number of premixed canned drinks, called chu-hai, and is referred to as a “sour” when lemon flavor and carbonated water are added.
■ #3 Fruit Liquor
Most people responded that they enjoy umeshu (plum wine) when it comes to fruit liquor, but a few people said they prefer apricot wine.
■ #4 Wine
“It goes really well with food. I’m satisfied after drinking just one glass.”
■ #5 Nihonshu (Japanese rice wine)
“Hot or cold, you can drink nihonshu any time of the year.”
The vote for #4 (wine) and #5 (Japanese rice wine) was split. Many people said that they prefer either drink depending on the food they are eating.
■ #6 Other Alcohol
Brandy, rum, tequila, vodka, gin, and many other types of alcohol made the list.
■ #7 Whiskey/High Ball
“I usually drink the middle-grade whiskey made in Japan, but I’ll allow myself to indulge in the expensive stuff twice a year.”
“Last year around summer time, my wife and I started drinking whiskey all the time. We’ll drink a glass together pretty much every night.”
■ #8 Makgeolli (Korean Rice Wine)
Commonly known as “makkori” in Japanese, Makgeolli is a type of Korean rice wine made from a mixture of fermented wheat and rice. It has a milky white color and a tangy taste.
“Since it’s fermented, makkori is good for you! I looove it!” gushes one respondent.
If we separate the survey between men and women, the results are a little different…
Favorite alcohol of men:
#1 Beer: 43.1%
#2 Shochu: 17.3%
#3 Japanese rice wine: 14.2%
Favorite alcohol of women:
#1 Beer: 26.8%
#2 Fruit Liquor: 21.5%
#3 Wine: 15.9%
According to these results, the alcoholic beverages of choice for men are beer, shochu, and Japanese rice wine. But for women, the keyword is “easy to drink,” as shown by their top three choices: beer, fruit liquor, and wine.
Source: Shukan News
Top images: Wikipedia

We drown and freeze our troubles at the same time with alcoholic shochu shaved ice
Goldfish style: The elegant way to drink shochu in Japan
Tokyo’s Sakeice O’Choco alcoholic hot chocolate both does and doesn’t contain “sake”
1,500 yen will get you all the plum wine you can drink, may or may not make you cuter
Suntory to release new Yamazaki smoke-barrel aged plum liqueur in limited quantities
All Lotteria fast food restaurants in Japan to close by the end of March
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Mister Donut releases a secret Godiva doughnut you won’t find in stores
Denny’s Japan created crazy split-in-half parfaits to target social media photo-snapping foodies
Heart/body-warming anime video is a beautiful love letter to family and miso soup【Video】
Japan releases first official sakura cherry blossom forecast for 2026
These are Tokyo train lines people most want to live along【Survey】
7 hilarious/inexplicable Japan moments in South Park
Studio Ghibli adds new Kiki’s Delivery Service notebook and ceramic cake case to stores in Japan
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japanese vending machine serves up unique drinks at four Tokyo train stations
Tokyo pub explicitly soft-bans customers older than 39 from entering
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
New Ume Sake Japanese Kit Kat features the flavour of traditional plum wine…with a twist
Hokkaido business will age your alcohol under the sea, let you watch it via smartphone
Burgers and beer! Japan’s most popular domestic burger chain sells beer, wine at select locations
Hoisu: The phantom Japanese sake that can’t be purchased in stores
After a long day of work, Japan wants ice cream…and alcohol!
Don’t know which sake to drink? These handy flavor charts help you pick by region of Japan
Gekkeikan releases new alcohol-free Japanese daiginjo sake
Japanese company unveils “Nyan Nyan Nouveau” red wine for cats
Tokyo KFC now serves alcohol with its fried chicken, including Japanese craft beers
Japan spending survey shows one region really likes to drink
Clear near beer is here! We taste test Japan’s new zero-alcohol, zero-color brew【Taste test】
Japan’s unique tradition of bottle keep, where your drink literally has your name on it
Japanese sake breaks new ground with a variety specially blended to pair well with chocolate
Can Japan’s favorite cheap chocolate also be a good craft beer? Taste-testing Black Thunder Stout
Japan’s favorite beer, Asahi Super Dry, to get new low-alcohol spinoff
Japan’s favorite cheap sake is now an alcoholic ice cream
Leave a Reply