
When asked to pick your poison what do you choose? In a recent survey, people in Japan were asked to select their favorite alcoholic beverage. The results, as we’ll see after the break, were quite surprising.
(The following survey was conducted by Japanese website Shunkan News, and was taken by a total of 20,048 people. Respondents who answered, “I don’t drink alcohol” or those who were underage have been omitted from the results.)
Japan’s favorite drinks:
Beer: 34.9%
Wine: 12.6%
Nihonshu (Japanese Rice Wine): 10.5%
Shochu: 17.7%
Plum Liquor: 13.6%
Makgeolli (Korean Rice Wine): 0.9%
Whiskey/High Ball: 4.3%
Other Alcohol: 5.5%
Let’s take a look at the rankings and comments from respondents:
■ #1 Beer
“Drinking a cold one at the end of a hard day at work is the best!”
“I started loving beer once Asahi Super Dry came out.”
■ #2 Shochu
“Whenever I think of winter, I think of shochu and hot water.”
“Shochu is really cheap, so I can buy a lot and enjoy trying all of the different types.”
“Shochu on the rocks!”
The above comments are from those who love drinking, regardless of the type, but even those who don’t usually indulge in alcohol have come to love shochu. One respondent comments, “It’s tastes like juice when mixed, so even though I usually can’t drink alcohol, I can drink shochu.” Shochu is easily combined with a number of juices or cocktail mixes and the alcohol flavor is easily masked, making for a crowd-pleasing beverage. Shochu also comes in a number of premixed canned drinks, called chu-hai, and is referred to as a “sour” when lemon flavor and carbonated water are added.
■ #3 Fruit Liquor
Most people responded that they enjoy umeshu (plum wine) when it comes to fruit liquor, but a few people said they prefer apricot wine.
■ #4 Wine
“It goes really well with food. I’m satisfied after drinking just one glass.”
■ #5 Nihonshu (Japanese rice wine)
“Hot or cold, you can drink nihonshu any time of the year.”
The vote for #4 (wine) and #5 (Japanese rice wine) was split. Many people said that they prefer either drink depending on the food they are eating.
■ #6 Other Alcohol
Brandy, rum, tequila, vodka, gin, and many other types of alcohol made the list.
■ #7 Whiskey/High Ball
“I usually drink the middle-grade whiskey made in Japan, but I’ll allow myself to indulge in the expensive stuff twice a year.”
“Last year around summer time, my wife and I started drinking whiskey all the time. We’ll drink a glass together pretty much every night.”
■ #8 Makgeolli (Korean Rice Wine)
Commonly known as “makkori” in Japanese, Makgeolli is a type of Korean rice wine made from a mixture of fermented wheat and rice. It has a milky white color and a tangy taste.
“Since it’s fermented, makkori is good for you! I looove it!” gushes one respondent.
If we separate the survey between men and women, the results are a little different…
Favorite alcohol of men:
#1 Beer: 43.1%
#2 Shochu: 17.3%
#3 Japanese rice wine: 14.2%
Favorite alcohol of women:
#1 Beer: 26.8%
#2 Fruit Liquor: 21.5%
#3 Wine: 15.9%
According to these results, the alcoholic beverages of choice for men are beer, shochu, and Japanese rice wine. But for women, the keyword is “easy to drink,” as shown by their top three choices: beer, fruit liquor, and wine.
Source: Shukan News
Top images: Wikipedia

We drown and freeze our troubles at the same time with alcoholic shochu shaved ice
Goldfish style: The elegant way to drink shochu in Japan
Tokyo’s Sakeice O’Choco alcoholic hot chocolate both does and doesn’t contain “sake”
1,500 yen will get you all the plum wine you can drink, may or may not make you cuter
Suntory to release new Yamazaki smoke-barrel aged plum liqueur in limited quantities
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]
Yakuza members arrested for building a road on mountain they don’t own
Japan now has human refrigerators inspired by Japanese vending machines
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New Ume Sake Japanese Kit Kat features the flavour of traditional plum wine…with a twist
Hokkaido business will age your alcohol under the sea, let you watch it via smartphone
Burgers and beer! Japan’s most popular domestic burger chain sells beer, wine at select locations
We try out the joys of Japan’s kakuuchi wine vending machine
Hoisu: The phantom Japanese sake that can’t be purchased in stores
After a long day of work, Japan wants ice cream…and alcohol!
Don’t know which sake to drink? These handy flavor charts help you pick by region of Japan
Gekkeikan releases new alcohol-free Japanese daiginjo sake
Japanese company unveils “Nyan Nyan Nouveau” red wine for cats
Tokyo KFC now serves alcohol with its fried chicken, including Japanese craft beers
Japan spending survey shows one region really likes to drink
Clear near beer is here! We taste test Japan’s new zero-alcohol, zero-color brew【Taste test】
Japan’s unique tradition of bottle keep, where your drink literally has your name on it
Japanese sake breaks new ground with a variety specially blended to pair well with chocolate
Can Japan’s favorite cheap chocolate also be a good craft beer? Taste-testing Black Thunder Stout