
When asked to pick your poison what do you choose? In a recent survey, people in Japan were asked to select their favorite alcoholic beverage. The results, as we’ll see after the break, were quite surprising.
(The following survey was conducted by Japanese website Shunkan News, and was taken by a total of 20,048 people. Respondents who answered, “I don’t drink alcohol” or those who were underage have been omitted from the results.)
Japan’s favorite drinks:
Beer: 34.9%
Wine: 12.6%
Nihonshu (Japanese Rice Wine): 10.5%
Shochu: 17.7%
Plum Liquor: 13.6%
Makgeolli (Korean Rice Wine): 0.9%
Whiskey/High Ball: 4.3%
Other Alcohol: 5.5%
Let’s take a look at the rankings and comments from respondents:
■ #1 Beer
“Drinking a cold one at the end of a hard day at work is the best!”
“I started loving beer once Asahi Super Dry came out.”
■ #2 Shochu
“Whenever I think of winter, I think of shochu and hot water.”
“Shochu is really cheap, so I can buy a lot and enjoy trying all of the different types.”
“Shochu on the rocks!”
The above comments are from those who love drinking, regardless of the type, but even those who don’t usually indulge in alcohol have come to love shochu. One respondent comments, “It’s tastes like juice when mixed, so even though I usually can’t drink alcohol, I can drink shochu.” Shochu is easily combined with a number of juices or cocktail mixes and the alcohol flavor is easily masked, making for a crowd-pleasing beverage. Shochu also comes in a number of premixed canned drinks, called chu-hai, and is referred to as a “sour” when lemon flavor and carbonated water are added.
■ #3 Fruit Liquor
Most people responded that they enjoy umeshu (plum wine) when it comes to fruit liquor, but a few people said they prefer apricot wine.
■ #4 Wine
“It goes really well with food. I’m satisfied after drinking just one glass.”
■ #5 Nihonshu (Japanese rice wine)
“Hot or cold, you can drink nihonshu any time of the year.”
The vote for #4 (wine) and #5 (Japanese rice wine) was split. Many people said that they prefer either drink depending on the food they are eating.
■ #6 Other Alcohol
Brandy, rum, tequila, vodka, gin, and many other types of alcohol made the list.
■ #7 Whiskey/High Ball
“I usually drink the middle-grade whiskey made in Japan, but I’ll allow myself to indulge in the expensive stuff twice a year.”
“Last year around summer time, my wife and I started drinking whiskey all the time. We’ll drink a glass together pretty much every night.”
■ #8 Makgeolli (Korean Rice Wine)
Commonly known as “makkori” in Japanese, Makgeolli is a type of Korean rice wine made from a mixture of fermented wheat and rice. It has a milky white color and a tangy taste.
“Since it’s fermented, makkori is good for you! I looove it!” gushes one respondent.
If we separate the survey between men and women, the results are a little different…
Favorite alcohol of men:
#1 Beer: 43.1%
#2 Shochu: 17.3%
#3 Japanese rice wine: 14.2%
Favorite alcohol of women:
#1 Beer: 26.8%
#2 Fruit Liquor: 21.5%
#3 Wine: 15.9%
According to these results, the alcoholic beverages of choice for men are beer, shochu, and Japanese rice wine. But for women, the keyword is “easy to drink,” as shown by their top three choices: beer, fruit liquor, and wine.
Source: Shukan News
Top images: Wikipedia

We drown and freeze our troubles at the same time with alcoholic shochu shaved ice
Goldfish style: The elegant way to drink shochu in Japan
Tokyo’s Sakeice O’Choco alcoholic hot chocolate both does and doesn’t contain “sake”
1,500 yen will get you all the plum wine you can drink, may or may not make you cuter
Suntory to release new Yamazaki smoke-barrel aged plum liqueur in limited quantities
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese-style afternoon tea in this Japanese manor house outside downtown Tokyo is something special
Pokémon hot spring footbath opening in Japan this spring
Haikyu fan event lets you step onto the court, see what it’s like to play with the anime athletes
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Should you warm up your convenience store onigiri rice balls in the microwave?【Taste test】
Japanese adult film actress covers herself in plastic, gives in to her urges on the Shinkansen
Onsen hot spring with Mt Fuji views has one of the best rotenburo in Japan
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Stars of Japan’s longest-running anime get gorgeous modern makeover in new video【Video】
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New Ume Sake Japanese Kit Kat features the flavour of traditional plum wine…with a twist
Hokkaido business will age your alcohol under the sea, let you watch it via smartphone
Burgers and beer! Japan’s most popular domestic burger chain sells beer, wine at select locations
Hoisu: The phantom Japanese sake that can’t be purchased in stores
After a long day of work, Japan wants ice cream…and alcohol!
Don’t know which sake to drink? These handy flavor charts help you pick by region of Japan
Gekkeikan releases new alcohol-free Japanese daiginjo sake
Japanese company unveils “Nyan Nyan Nouveau” red wine for cats
Tokyo KFC now serves alcohol with its fried chicken, including Japanese craft beers
Japan spending survey shows one region really likes to drink
Clear near beer is here! We taste test Japan’s new zero-alcohol, zero-color brew【Taste test】
Japan’s unique tradition of bottle keep, where your drink literally has your name on it
Japanese sake breaks new ground with a variety specially blended to pair well with chocolate
Can Japan’s favorite cheap chocolate also be a good craft beer? Taste-testing Black Thunder Stout
Japan’s favorite beer, Asahi Super Dry, to get new low-alcohol spinoff