Asahi
Tour, tasting, and super rare souvenirs make this a must-visit spot for fans of the iconic drink.
For when you want something to warm you up, but aren’t in the mood for the standard hot drinks.
You can collect a total of 44 unique designs featuring fan-favorite characters from the best-selling manga series in Japanese history.
After going to all the trouble to raise you, doesn’t Dad probably need more than just a six-pack?
Would a London Pride beer brewed in the same location under Japanese management still taste as patriotic? Both sides weigh in.
Because it’s never too early to start planning what kind of beer to bring to this spring’s cherry blossom viewing parties.
The future of pitching alcohol has arrived in Japan.
The works of Hokusai and others, admired for more than a century, lend a touch of class to your appreciation of a cold one.
The beverage giant recently released this canned brew in direct response to consumer surveys asking the Japanese public to name its most desired qualities in a beer…
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
Japan’s most popular alcoholic drink is beer—and now it’s easier than ever to serve perfectly! True to form for a country known for automation, Japanese brewer Asahi has released the Tornado: a machine that automatically fills cups with beer. Rather than pouring, the spigot connects to the bottom of the specially-formed cup, filling it from the bottom up. As it fills, the foam swirls, resembling a—you guessed it—tornado!
MOST POPULAR
Now
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
What do you eat when you catch a cold? We asked 11 of our Japanese reporters
6 surprising things about having a baby in Japan
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
Adorable New “Pokemomo” Brand Goods Coming to Pokemon Center Stores Across Japan
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Weekly
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself- 10 times to avoid traveling in Japan in 2026
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse- Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Monthly
- Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
RECOMMENDED STORIES
What do you eat when you catch a cold? We asked 11 of our Japanese reporters
6 surprising things about having a baby in Japan
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
Adorable New “Pokemomo” Brand Goods Coming to Pokemon Center Stores Across Japan
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Using red sushi rice makes a real difference, if it’s paired with the right fish【Taste test】
Foreign travelers now spend more money in Japan than ever before, surprise country at top of list
Five life-altering mistakes foreigners make when living in Japan
We go on a quest to find the cheesiest sushi at Japanese conveyor belt sushi chains【Taste test】
We bought one million yen worth of scratch lottery tickets to test the chances of winning big
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
With sushi breakfasts and hot spring baths, this Tokyo hotel could really use a different name
-
