Asahi
Tour, tasting, and super rare souvenirs make this a must-visit spot for fans of the iconic drink.
For when you want something to warm you up, but aren’t in the mood for the standard hot drinks.
You can collect a total of 44 unique designs featuring fan-favorite characters from the best-selling manga series in Japanese history.
After going to all the trouble to raise you, doesn’t Dad probably need more than just a six-pack?
Would a London Pride beer brewed in the same location under Japanese management still taste as patriotic? Both sides weigh in.
Because it’s never too early to start planning what kind of beer to bring to this spring’s cherry blossom viewing parties.
The future of pitching alcohol has arrived in Japan.
The works of Hokusai and others, admired for more than a century, lend a touch of class to your appreciation of a cold one.
The beverage giant recently released this canned brew in direct response to consumer surveys asking the Japanese public to name its most desired qualities in a beer…
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
Japan’s most popular alcoholic drink is beer—and now it’s easier than ever to serve perfectly! True to form for a country known for automation, Japanese brewer Asahi has released the Tornado: a machine that automatically fills cups with beer. Rather than pouring, the spigot connects to the bottom of the specially-formed cup, filling it from the bottom up. As it fills, the foam swirls, resembling a—you guessed it—tornado!



















Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
It’s time to say goodbye to one of Tokyo’s most famous landmark meeting spots
The best Japanese cosplayers from day two of Winter Comiket 2018【Photos】
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
KFC Japan opens a Christmas restaurant in Tokyo…but why???
We zapped up some tasty hot sandwiches in the microwave with 3COINS’ new gadget from Japan
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Starbucks Japan releases new zodiac chilled cup drink for 2026
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Large amount of supposed human organs left in Osaka marketplace
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
KFC Japan opens a Christmas restaurant in Tokyo…but why???
We zapped up some tasty hot sandwiches in the microwave with 3COINS’ new gadget from Japan
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
Why you shouldn’t call this food “Hiroshimayaki” if you’re talking to people from Hiroshima
Using Japan’s ancient recipe for homemade instant rice that lasts at least two years, possibly 20
Proposed sakura name for new middle school in Japan draws complaints for kamikaze overlap
Century-old Japanese lacquerware company picks Pikachu for line of high-class Pokémon tableware
This week in convenience store bento: Our top 5 new releases
Which convenience store sells the best Japanese Christmas cakes?
Wet rice crackers? Trying nure-senbei for the first time【Taste test】