Asahi
Tour, tasting, and super rare souvenirs make this a must-visit spot for fans of the iconic drink.
For when you want something to warm you up, but aren’t in the mood for the standard hot drinks.
You can collect a total of 44 unique designs featuring fan-favorite characters from the best-selling manga series in Japanese history.
After going to all the trouble to raise you, doesn’t Dad probably need more than just a six-pack?
Would a London Pride beer brewed in the same location under Japanese management still taste as patriotic? Both sides weigh in.
Because it’s never too early to start planning what kind of beer to bring to this spring’s cherry blossom viewing parties.
The future of pitching alcohol has arrived in Japan.
The works of Hokusai and others, admired for more than a century, lend a touch of class to your appreciation of a cold one.
The beverage giant recently released this canned brew in direct response to consumer surveys asking the Japanese public to name its most desired qualities in a beer…
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
Japan’s most popular alcoholic drink is beer—and now it’s easier than ever to serve perfectly! True to form for a country known for automation, Japanese brewer Asahi has released the Tornado: a machine that automatically fills cups with beer. Rather than pouring, the spigot connects to the bottom of the specially-formed cup, filling it from the bottom up. As it fills, the foam swirls, resembling a—you guessed it—tornado!



















Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
Pokémon store character meet-and-greet events to resume in May
Mr. Sato discovers his inner beaver with a 16-inch chocolate “twig” at Tokyo Station
Hayao Miyazaki reveals the kind of otaku he hates the most
Japan has seven lucky taxis in Tokyo, and we just boarded one of them
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
Pokémon store character meet-and-greet events to resume in May
Mr. Sato discovers his inner beaver with a 16-inch chocolate “twig” at Tokyo Station
Hayao Miyazaki reveals the kind of otaku he hates the most
Japan has seven lucky taxis in Tokyo, and we just boarded one of them
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Japanese prison will become luxury hotel managed by country’s premier resort company
From cameos to creepy-crawlies: 15 little-known facts about Studio Ghibli movies
The Hayao Miyazaki anime we never got – New art book reveals Ghibli legend’s unrealized concepts
Lawson now sells old rice as “vintage” onigiri in Japan
Here’s what Studio Ghibli heroine Nausicaa will look like in her live-action kabuki play
Japan now sells…sake made with moth poop?!?