Asahi
Tour, tasting, and super rare souvenirs make this a must-visit spot for fans of the iconic drink.
For when you want something to warm you up, but aren’t in the mood for the standard hot drinks.
You can collect a total of 44 unique designs featuring fan-favorite characters from the best-selling manga series in Japanese history.
After going to all the trouble to raise you, doesn’t Dad probably need more than just a six-pack?
Would a London Pride beer brewed in the same location under Japanese management still taste as patriotic? Both sides weigh in.
Because it’s never too early to start planning what kind of beer to bring to this spring’s cherry blossom viewing parties.
The future of pitching alcohol has arrived in Japan.
The works of Hokusai and others, admired for more than a century, lend a touch of class to your appreciation of a cold one.
The beverage giant recently released this canned brew in direct response to consumer surveys asking the Japanese public to name its most desired qualities in a beer…
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
Japan’s most popular alcoholic drink is beer—and now it’s easier than ever to serve perfectly! True to form for a country known for automation, Japanese brewer Asahi has released the Tornado: a machine that automatically fills cups with beer. Rather than pouring, the spigot connects to the bottom of the specially-formed cup, filling it from the bottom up. As it fills, the foam swirls, resembling a—you guessed it—tornado!
It’s not unusual for consumer products to suddenly explode in popularity after being introduced on a particular TV show, but when Japan’s Asahi TV introduced mackerel as a food that can be beneficial in weight loss during its home medicine program “Takeshi no Kenkou Entertainment! Minna no Kenkou Igaku” few coould have expected the overwhelming outcome.
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