The collapse of McDonald’s Japan continued as the company recorded declining year-over-year sales for the 12th consecutive month at the end of March. The situation is dismal, as whatever the company does seems to end in failure.
Its 100-yen menu (about one US dollar) and free giveaways no longer impress customers who have grown accustomed to deflationary pricing. Its “Food in 60 seconds or next burger free” campaign, which the company initiated in January as a measure to help revive fortunes, also failed to deliver. And there doesn’t appear to be any light at the end of the tunnel. Its most recent venture, free gum and other “unique”gifts to purchasers of breakfast sets, has been roundly criticized on the Internet as being a “hackneyed idea.”
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Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Kyoto’s 100 Demons yokai monster parade returns!
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More foreign tourists than ever before in history visited Japan last month
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Is the new Shinkansen Train Desk ticket worth it?
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Japanese convenience store packs a whole bento into an onigiri rice ball
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Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Kyoto creates new for-tourist buses to address overtourism with higher prices, faster rides
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Kyoto’s 100 Demons yokai monster parade returns!
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
All-you-can-eat doughnuts at Mister Donut: How many can we eat in 60 minutes?
Osaka’s creepy cute mascot speaks for first time, adds more fuel the creepy OR cute debate【Video】
Customer gets more than expected after ordering the large size at a Japanese restaurant
Japanese Men and Women Rank Which Countries They’d Look to for a Mate
Father and son dissect a gachapon capsule toy machine to show us its magical insides【Video】
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
New Japanese bowl-shaped donburi rice cooker cooks rice and toppings at the same time
Starbucks adds a matcha and pistachio milk tea latte to the menu in Japan for a limited time
Baskin-Robbins Japan’s ice cream popularity poll leaves out fan favourite — but why?!
Tokyo’s new buses with onboard capsule toy gacha machines stocked with very appropriate prizes
