hidden messages

Revealed! Japanese companies are putting hidden messages in their packaging!

You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.

Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.

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Japan: Where even milk and toilet paper are courteous

Enough has been said about the level of customer service found in Japan that its reputation pretty much speaks for itself. But did you know that even the packaging your food comes in contains a message of appreciation for the customer?

If not, you’re not alone. In fact, many Japanese people might be surprised to find that their cartons of milk or box of chocolates contain hidden words of thanks, especially because these sentiments may not reveal themselves unless you eat everything or recycle the package properly.

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