Iwashita wants to see your head up one of their giant pickled gingers or shallots

The pickled ginger business certainly is competitive. At least it appears to be since food producer Iwashita has been working extra hard at getting some brand awareness going. First they released an iPhone case with a replica of their Iwashita New Ginger brand pickled ginger sticks on it. However, everyone just thought they looked like penis nunchaku.

Now Iwashita is back with a new campaign they hope will win over the masses. It’s called the “Attempt! 10,000 Head Project!” where they hope to photograph ten thousand people wearing a giant pickled ginger or shallot on their heads. Why you ask?

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