From 10 May to 15 June voting is being held of the 30th annual Sanrio Character Ranking. This is where the company pits their vast library of cute characters such as Hello Kitty against each other in a popularity contest.
You can expect to see the top-ranking characters get the most exposure through merchandising and spokesperson deals for the rest of the year. And now with two weeks past and the preliminary results announced, many are surprised to see the fictional visual kei (think glam rock) group Shingan Crimsonz at the top of the list of 100 characters well ahead of cuteness stalwarts such as Hello Kitty and Little Twin Stars.
This has caused tremors in the cute character community with many suspecting that Japan’s homo-erotic fan fiction loving girls known as fujoshi may have formed a powerful voting bloc.
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