We mentioned a while back in our list of ways to keep cool that walking through the streets of Japan during summer will likely land you a paper fan emblazoned with some company’s message. These fans come in a variety of styles and quality, the cheapest perhaps being a circle of stiff paper with a hole for your thumb to go through as seen above. They’re not hugely effective but hey, any port in a storm, right?
Recently in a Japan, however, the image of a series of fans designed by Pfizer, the makers of Viagra, resurfaced on the net drawing mixed reviews from netizens.

Osaka is hosting a “hentai” event, but it’s probably not what you think
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
Japanese convenience store shows us how to dress for the rainy season
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
American college student missing in Kyoto, last seen by family one week ago
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
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Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
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Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
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Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japanese convenience store shows us how to dress for the rainy season
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
American college student missing in Kyoto, last seen by family one week ago
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Body of missing foreign tourist in Japan found floating off coast of town he was last seen in
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store challenge is only for those with extreme tastes
Starbucks Japan releases first-ever muscat-flavoured chilled cup drink
Japan Post’s mail carriers are getting some cool upgrades, but packages might be a little late
Cup Noodle hamster wheel is the new adorable pet toy animal lovers in Japan want[Video]
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
Japan’s sticker wars are reaching a breaking point, even for enthusiasts
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato