Summer is a competitive time for beverage companies, who duke it out to get those thirsty, hot customers. Actually, manufacturers (as well as regular people) are still contending this year with a lean, electricity-short summer, a season when the demand for power understandably goes up. Amid all these circumstances, those of you who yearn for an unsweet soft drink should have a crack at ‘Pepsi Black’, coming mid-June.

There’s 50% less sugar and lemon flavor added, aiming for “satisfaction and a refreshing aftertaste” [read: “Just try it, you’ll like it”]. To help pound the message home, the label is mostly monochrome. On a sidenote, Googling “Pepsi Black” in English reveals a slightly different thought process around the word, “black”, between Japan and America.

source: Net lab (Japanese)