Famous Ginza paper store offers ink-black lemonade to celebrate the release of art-themed film

The film, a live-action spinoff of the popular JoJo’s Bizarre Adventure manga series, inspired a special drink sold in what looks like an ink bottle.

Read More

Pitch-black Black Belt udon noodles are a visual roundhouse, but do they taste good?【Taste test】

We head to an udon restaurant where they do things very differently.

Read More

World’s blackest Porsche painted with Japan’s Musou Black 【Video】

Cars don’t get any blacker than this.

Read More

Tokyo store that only sells black shirts sheds light on why it’s opening mid-pandemic

We chat with the minds behind this specialty store about its unusually uniform niche and learn to appreciate the plain.

Read More

Black fried chicken appears in Japan with new Black Hole-flavor convenience store snack

A triple helping of dark ingredients creates fried chicken unlike any we’ve ever seen on Earth.

Read More

Black Eggs and Ham, in Japan they am

Would you, could you eat these eggs from Owakudani?

Read More

We taste test the new Squid Ink Black Cup Noodle!

Could Nissin’s new instant ramen ever match the black-as-night colour of our souls?

Read More

Squid ink toaster oven pizza released by Nippon Ham

I’m sure we can all remember those happy childhood days when Mom would go into the kitchen to wrestle a squid. The sound of tentacles swishing through the air and muffled curse words could mean only one thing: Squid Ink Pizza for dinner!

But now, having grown up into the cold world of adulthood, that simple joy of Mom’s homemade squid ink pizza has fallen by the wayside. Luckily, Nippon Ham has stepped in to help take us back to those days with their new Squid Ink Pizza.

Could a toaster oven pizza from the supermarket capture such a familiar taste of home? We bought one to find out!

Read More

“If you are eating chocolate, how do you know where to stop?” – Being Black in China 【Video】

The folks from YouTube channel TMD Shanghai are back with yet another quirky observational video about life in China. After nailing the differences between girls in the north and those in the south and mercilessly sending up both single white and Chinese men, this time they’re here to talk about what it’s like to be black in China with a video titled, well, Being Black in China.

Read More

How to stand out in a land where everyone wears surgical masks: wear a black one

In most countries, walking around the streets wearing a white surgical mask would likely draw stares from those around you. People may even cross the street to avoid whatever plague they think you’re harboring. However, in urban Japan it’s hard to walk down the street without seeing someone in such medical-looking garb, especially during peak allergy seasons.

Despite this, there seems to be an unwritten rule that all face masks should be white. You might see an occasional designer mask with a logo or floral print, but by and large seeing anyone wearing a surgical mask other than white is kind of rare. However, a new brand of mask with the unfortunate name of B.M is challenging this social convention by being pitch black.

Read More

Dunkin’ Donuts Thailand causing stir with new line of black donuts

The Thailand office of American doughnut chain, Dunkin’ Donuts, has been unrolling a unique line of doughnuts since August of this year. All of these 27 doughnuts have one thing in common: They’re black as midnight. 

But that’s just the tip of this ebony iceberg. We’ve seen black food hit the scene before but these doughnuts took a year in the making as Dunkin’ Donuts carefully selected what they thought were the best combination of ingredients. What they came up with is interesting to say the least. Some flavors will make you drool, some will make you cringe, but they’ll all make you interested.

Read More


We Made a Big Black BigMac

Aside from their yearly Big America burgers, McDonald’s Japan is usually mild-mannered when it comes to gimmicky burgers. Burger King Japan, however, is the flashy, too-much-making-wearing stepsister of the far more popular McDonald’s. From the Pumpkin Bomb Burger, filled with deep-fried pieces of kabocha to the BK RiNGO Burger filled with grilled slices of apples and cinnamon, BK Japan has produced their fair share of shocking burgers.

Arguably the most shocking burger to grace the “BK Lounge” was the completely black Kuro Burger, released in September.

Since McDonald’s doesn’t have a black version of their signature sandwich, our resident foodie, Kuzo, decided to make his own Black BigMac…a BigBlack if you will.
Read More

Nocturnal Ramen Shop in Sapporo, So Yummy That People Line Up For it in the Middle of the Night!

Isonokatsuo is a ramen shop in Suskino, the drinking district of Sapporo, Hokkaido, that opens its shutters around the time the city night life starts revving up into full swing and continues to serve up hot bowls of noodles until 7  o’clock the next morning.

All-night ramen shops are not unheard of in Japan, but Isonokatsuo is known for making ramen so delicious that people line up for it in the middle of the cold Sapporo night. On a recent trip to Hokkaido, one of our reporters decided to burn the midnight chili oil and try out Isonokatsuo for himself.

Check his report below!

Read More


Rural Rest Stop Aims to be the Premier Location for Jet Black Food

Rest stops in Japan tend to be a little different from their western counterparts.  Aside from offering drivers a chance to stretch their legs and powder their noses, they often offer unique goods characteristic of the area.  Sometimes the rest stops are even the final destinations for summer road trips.

A perfect example of a unique rest stop is the Ranzan Parking Area (RPA) in Saitama prefecture along the Kanetsu Expressway.  Here you can get your hands on two specialty dishes, ice cream and curry, both black as midnight.

And before you say it: no, neither dishes use squid ink.

Read More

Burger King Hopes Once You Go Black, You Never Go Back with their new Kuro Burger

Burger King is currently celebrating their 5th year in Japan.  But in an already saturated fast food market the famous American chain is a little late to the game.

So, in an effort to truly stand out from the crowd, Burger King Japan has designed fast food’s first black hamburger.  Dubbed the Kuro Burger (lit. Black Burger), it will go on sale for a limited time starting 28 September.

Read More

Are You Adult Enough for this Pepsi?

Summer is a competitive time for beverage companies, who duke it out to get those thirsty, hot customers. Actually, manufacturers (as well as regular people) are still contending this year with a lean, electricity-short summer, a season when the demand for power understandably goes up. Amid all these circumstances, those of you who yearn for an unsweet soft drink should have a crack at ‘Pepsi Black’, coming mid-June.

Read More