Last year, Japan was thrust into the international spotlight after Tokyo won the 2020 Olympics and traditional Japanese cuisine was named an Intangible Cultural Heritage by UNESCO (only the second national cuisine after France’s own!). With all of this increased attention on the global stage, one Japanese corporation was curious to know what thoughts Japanese children harbored about their own country. Keep reading to find which things about their country Japanese kids liked and disliked the most.
Benesse Corporation (parent company of the Berlitz Language Schools) conducted the survey from November 27 through December 3, 2o13. A total of 1,626 children, ranging in age from elementary school students to high school students, revealed their personal opinions about Japan. All in all, a huge 96.9% of the children responded that they “like” Japan, and 93% are currently happy with their lives.
The “Do you like Japan?” percentage breakdown:
I love Japan: 52.2%
If I had to choose, I like Japan: 44.7%
If I had to choose, I don’t like Japan: 2.7%
I don’t like Japan: 0.4%
Next, let’s take a look at some reasons why they liked their home country:
▼What do you like about Japan?

Qualities of Japanese People
- Many friendly people
- People are diligent and polite
- Japanese modesty
- People have good manners
- Japanese hospitality is great
Climate/Natural features
- Abundant nature
- Four definite seasons
- Many places with beautiful scenery
Cuisine
- Lots of delicious foods
- Japanese food like sushi is delicious
Pop culture
- Lots of anime
- A plethora of video games
Public order/Safety/Welfare
- Citizens don’t own guns
- The crime rate is low
- People can live without worrying about their safety
Transportation systems
- Public transportation is advanced
- Trains are punctual
…etc.
Now let’s take a look at some things that the children weren’t so keen about their own country:
▼What do you dislike about Japan?

Qualities of Japanese People
- Bullying is common
- People can’t say “no” directly
- People can be too serious
- People complain about little things
- How everyone wants to do the same thing as everyone else
Climate/Natural features
- [Disasters]
- Many earthquakes
- Many natural disasters such as earthquakes and typhoons
- [Small country]
- Houses are cramped
- Too many people sometimes
Cuisine
- Some people waste food
Education
- Children must always be doing nothing but studying
- There are many tests
- Schools have lots of strict rules
Economy
- Money means everything
- The wealth gap is terrible
- The state of the economy is bad
- The consumption tax keeps increasing
- Taxes are high
Politics
- Politicians’ childish remarks
- Politicians don’t take their work seriously
Public order/Safety/Welfare
- The nuclear incident
- Japan still uses nuclear power
International Relations
- Weak to criticism from abroad
- Tendency to hesitate when foreign countries are involved
- Few people can speak English
- Few opportunities to speak English in Japan
…etc.
Lastly, here’s the “Are you currently happy?” percentage breakdown:
I’m very happy: 33%
I’m on the happier side: 60%
I’m on the less happy side: 6.1%
I’m not happy at all: 0.9%
The overwhelming cause of unhappy children? Too much studying and lots of hard tests. Aah, to be a kid again!
Furthermore, the children identified several things that they need to be happy, such as money, family, and friends. Obstacles to their happiness included poverty, being alone all the time, and torn-apart families. Interestingly, when the happiest students were asked to picture themselves at the age of 40, many envisioned themselves being happily married with families more commonly than being internationally famous.
I for one appreciated the students’ honesty in revealing their thoughts about the good and bad points of Japan as a nation. I was also impressed in regards to their level of awareness concerning some areas, though I wonder how much prompting the kids received to give these answers. What do you think was the most interesting part of their responses? Feel free to write any cross-cultural comparisons in the comments section below.
Source/Images: Hachimakiko, Irorio


Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
Japan second-least attractive country for expats to work, survey says, but is it really that bad?
Online survey reveals startling facts about what young Japanese people think about their country
Does the experience of living in Japan make you a better person? The good, bad and ugly
Foreign workers respond to survey about changes they’d like to see in the Japanese workplace
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]
Studio Ghibli’s new moving keychains are the angry, adorable bugs from Nausicaa [Photos]
Japan now has human refrigerators inspired by Japanese vending machines
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
What do Japanese kids spend their allowance on? Survey finds out
Most of Japan’s new adults hope to fall in love and get married, according to recent survey
The good, the bad, and the ugly of half-price stickers at Japanese supermarkets
Majority of Japanese kids in survey almost never take a dump at school
Survey reveals that Japan’s kids would rather bake cakes and score goals than cure illnesses
Relationships 101: Survey shows the dating experience of average Japanese school kids
Japanese kids becoming less skilled at starting fires, not getting covered with mud, survey shows
Survey asks which country’s fashion is the most influential in Japanese street style
Vietnamese kids’ TV show will haunt your dreams, possibly get sued by Disney 【Video】
Japanese cheating survey finds high infidelity rate in Kyoto and one of Tokyo’s neighbors
Japan to allow joint custody of children after divorce, survey investigates public’s attitudes
Reasons why it’s harder to raise kids in Japan than in other countries…or not
The top 10 instances when Japanese people feel thankful to be Japanese
Should you put your kid on a leash? Japanese mothers weigh in
Japanese town axes milk from school lunches, debate likely to wage until cows come home
Only 30 percent of Japanese drivers stop for pedestrians at crosswalks, survey says
Survey reveals most Japanese workers want to work from home at least twice per week