Nearly half of all the people who play video games are women, but you wouldn’t know it by the video game industry’s biggest conference.
Only five women presented on stage at the major press events at E3, the video game industry’s huge conference, which took place in LA this week.
Sadly, that number won’t be surprising to anyone familiar with sexism in the tech industry, and the particularly appalling way women are treated in the video game industry.
But here’s the really shocking part. E3 actually featured more severed heads on stage than women: eight heads.
A lovely moment from “Assassin’s Creed”
No kidding. Someone was actually counting. Danielle Riendeau over at Polygon kept a running tally of speaking women presenters after seeing a tweet by Vlambeer developer Rami Ismail:
Playstation continues the "more severed heads" than female speakers trend. #E3
— Rami Ismail / رامي (@tha_rami) June 10, 2014
Microsoft, EA, Ubisoft, and Sony all had speaking women presenters.
Meanwhile, severed heads were featured from games, including “Assassin’s Creed: Unity” and “Mortal Kombat.”
In 2013, 59% of Americans played video games, according to the Entertainment Software Association. And of those people, 48% were female. So it’s not that women aren’t playing; it’s that they’re not being represented equally at the major press events. And that’s a shame.
Riendeau points out that companies don’t just randomly select who’s going to present for them. The decision is strategic, and not having many women presenters, sends a message.
She writes:
E3 is already a show that’s dominated by white men, and keeping the focus on those men during the most public events reinforces the feedback loop that the show is for, should represent, and sell to, white men.
And it’s not that there aren’t any women executives for companies to choose from. Several high-ranking execs in the gaming industry are women. (Even though one of them, Julie Larson-Green, who heads the Xbox team, was harassed because she’s a woman when she got the job.)
The message is loud and clear, not just at E3, but throughout the gaming world. For instance, Jenny Haniver, an avid “Call of Duty” player, chronicles her experiences being a female gamer on her website Not In The Kitchen Anymore. Since 2010, she has been posting recordings of how other gamers, usually men, act upon meeting a female gamer. As you can imagine, it’s not good.

Nintendo has tried to address the problem by creating a YouTube channel, called the Nintendo Girls Club, that’s aimed specifically toward young girls who like playing video games. Unfortunately, the channel is terribly sexist, and ends up perpetuating the stereotypes not ending them.
In an interview with Re/code, Aisha Tyler, a longtime gamer who was one of the five women presenting at E3, says she thinks that sexism in the industry is easing up.
The more people who come forward and talk about how much they love gaming, how much they talk about individuality and diversity, the more gamers of color that come out, and gay gamers that come out and everybody talking about what they love — that’s what the community has in common, a love of gaming.
Tyler not only presented for Ubisoft, but she’s also a character in the game “Watch Dogs.” She says that there is a shift in what kind of characters we see in video games. And that will lead to a shift in the mentality of the industry as a whole.
“I think we’re starting to see an evolution in characters, for sure. They’re starting to look more like the real world,” she says.
Here’s hoping that she’s right and that next year at E3, women will be at least as welcome as dismembered body parts. As Riendeau points out:
It wouldn’t hurt the publishers to pay more mind to diversity when choosing people to speak at press events. And it would certainly help make E3 a slightly more welcoming place for the rest of the 75 percent or so of people [besides white men] that make up the population.



The E3 merch is pretty boring…with one exception【RN24 at E3】
Booth babes, swag, and cosplay: E3 is a sexy, crazy place【RN24@E3】
Sunset Overdrive takes over E3【RN24@E3】
Our favorite photos from Day Three of E3 2014【RN24@E3】
Photos from the Xbox E3 2014 Media Briefing【RN24 at E3】
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
One Piece docking at Round 1 amusement centers in both Japan and the USA
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
KFC Japan creates spicy summer fried chicken chips together with Calbee
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
A quick look at the Sony, Xbox and Nintendo booths at E3 2014【RN24@E3】
Wolverine plays Just Dance 2015 at E3 – Why? We have no idea either【E3】
Our favorite photos from Day Two of E3 2014【RN24@E3】
RocketNews24 at E3: So much merch!
Pre-E3 poll hints at lack of interest in Microsoft’s newest console
Capcom joins Microsoft to release a zombie plague on E3
We’re going to E3! What do you want to see?
Oculus Rift vs Project Morpheus: The VR headsets duke it out at E3【RN24@E3】
Our favorite photos from Day One of E3 2014【E3】
Hey you, we’re at E3 RIGHT NOW! (Don’t forget to vote!)
NicoNico Livestreaming E3 in English! 【PSA】
The Guardian: Sony to present The Last Guardian at E3
These new Gamecube-style Wii U controllers are gorgeous, (almost) exactly what we wanted【E3】
Sony promises no restrictions on used games for PlayStation 4 – releases cheeky video to rub it in
A pink unicorn and a yellow hippo dance to “What Does the Fox Say?” on Just Dance 2015【E3】
Newsflash: PlayStation TV coming to the West this autumn