Nearly half of all the people who play video games are women, but you wouldn’t know it by the video game industry’s biggest conference.
Only five women presented on stage at the major press events at E3, the video game industry’s huge conference, which took place in LA this week.
Sadly, that number won’t be surprising to anyone familiar with sexism in the tech industry, and the particularly appalling way women are treated in the video game industry.
But here’s the really shocking part. E3 actually featured more severed heads on stage than women: eight heads.
A lovely moment from “Assassin’s Creed”
No kidding. Someone was actually counting. Danielle Riendeau over at Polygon kept a running tally of speaking women presenters after seeing a tweet by Vlambeer developer Rami Ismail:
Playstation continues the "more severed heads" than female speakers trend. #E3
— Rami Ismail / رامي (@tha_rami) June 10, 2014
Microsoft, EA, Ubisoft, and Sony all had speaking women presenters.
Meanwhile, severed heads were featured from games, including “Assassin’s Creed: Unity” and “Mortal Kombat.”
In 2013, 59% of Americans played video games, according to the Entertainment Software Association. And of those people, 48% were female. So it’s not that women aren’t playing; it’s that they’re not being represented equally at the major press events. And that’s a shame.
Riendeau points out that companies don’t just randomly select who’s going to present for them. The decision is strategic, and not having many women presenters, sends a message.
She writes:
E3 is already a show that’s dominated by white men, and keeping the focus on those men during the most public events reinforces the feedback loop that the show is for, should represent, and sell to, white men.
And it’s not that there aren’t any women executives for companies to choose from. Several high-ranking execs in the gaming industry are women. (Even though one of them, Julie Larson-Green, who heads the Xbox team, was harassed because she’s a woman when she got the job.)
The message is loud and clear, not just at E3, but throughout the gaming world. For instance, Jenny Haniver, an avid “Call of Duty” player, chronicles her experiences being a female gamer on her website Not In The Kitchen Anymore. Since 2010, she has been posting recordings of how other gamers, usually men, act upon meeting a female gamer. As you can imagine, it’s not good.

Nintendo has tried to address the problem by creating a YouTube channel, called the Nintendo Girls Club, that’s aimed specifically toward young girls who like playing video games. Unfortunately, the channel is terribly sexist, and ends up perpetuating the stereotypes not ending them.
In an interview with Re/code, Aisha Tyler, a longtime gamer who was one of the five women presenting at E3, says she thinks that sexism in the industry is easing up.
The more people who come forward and talk about how much they love gaming, how much they talk about individuality and diversity, the more gamers of color that come out, and gay gamers that come out and everybody talking about what they love — that’s what the community has in common, a love of gaming.
Tyler not only presented for Ubisoft, but she’s also a character in the game “Watch Dogs.” She says that there is a shift in what kind of characters we see in video games. And that will lead to a shift in the mentality of the industry as a whole.
“I think we’re starting to see an evolution in characters, for sure. They’re starting to look more like the real world,” she says.
Here’s hoping that she’s right and that next year at E3, women will be at least as welcome as dismembered body parts. As Riendeau points out:
It wouldn’t hurt the publishers to pay more mind to diversity when choosing people to speak at press events. And it would certainly help make E3 a slightly more welcoming place for the rest of the 75 percent or so of people [besides white men] that make up the population.



The E3 merch is pretty boring…with one exception【RN24 at E3】
Booth babes, swag, and cosplay: E3 is a sexy, crazy place【RN24@E3】
Sunset Overdrive takes over E3【RN24@E3】
Our favorite photos from Day Three of E3 2014【RN24@E3】
Photos from the Xbox E3 2014 Media Briefing【RN24 at E3】
One of the busiest stations in Tokyo is changing the name on its signs, but not necessarily to make it easier for people to find their way around.
Japan’s plus-sized idol singer group releases new video about the joys of eating【Video】
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
Stay in a Tokyo hotel with a train driver’s seat in the room
All-you-can-eat sashimi from Tokyo’s fish market, convenient location make this budget hotel great
Completely unmanned 24-hours clothing store found in Tokyo
Experience the “Color of Water” from a 250-year-old Japanese confection maker!
“Demon manju”: A low-prep recipe for a delicious regional snack made from sweet potato
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Real takoyaki is almost impossible to find in Tokyo, but this place has it, our hardliner says
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
Tokyo all-you-can-eat senbei deal is perfect for newbies to the world of beloved Japanese snacks
Never forget that Mister Donut’s super-simple ramen is actually very hard to beat
The deluxe disappointment and basic brilliance of Japan’s oldest standing soba noodle chain
Studio Ghibli releases new “komorebi” plush toys to brighten your days
JR Hokkaido train driver in trouble for reading book about trains on stopped train
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Studio Ghibli releases new anime tea and mugs in Japan
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
A quick look at the Sony, Xbox and Nintendo booths at E3 2014【RN24@E3】
Wolverine plays Just Dance 2015 at E3 – Why? We have no idea either【E3】
Our favorite photos from Day Two of E3 2014【RN24@E3】
RocketNews24 at E3: So much merch!
Pre-E3 poll hints at lack of interest in Microsoft’s newest console
Capcom joins Microsoft to release a zombie plague on E3
We’re going to E3! What do you want to see?
Oculus Rift vs Project Morpheus: The VR headsets duke it out at E3【RN24@E3】
Our favorite photos from Day One of E3 2014【E3】
Hey you, we’re at E3 RIGHT NOW! (Don’t forget to vote!)
NicoNico Livestreaming E3 in English! 【PSA】
The Guardian: Sony to present The Last Guardian at E3
These new Gamecube-style Wii U controllers are gorgeous, (almost) exactly what we wanted【E3】
Sony promises no restrictions on used games for PlayStation 4 – releases cheeky video to rub it in
A pink unicorn and a yellow hippo dance to “What Does the Fox Say?” on Just Dance 2015【E3】
Playing ‘The Deep’ on Sony’s Project Morpheus was terrifying【RN24@E3】
Leave a Reply