
Jack Tretton, president and CEO of Sony Computer Entertainment America, thrilled gamers today when he declared that the company will not impose any restrictions whatsoever on used games. Suffice it to say, the crowd at E3 went wild.
Seconds after the announcement had been made, a video appeared on Sony’s YouTube channel that simultaneously shows how easy it is to trade games with friends while poking fun at competitor Microsoft. Check it out after the break.
“Sell it to another person, lend it to a friend or keep it forever,” chuckled Tretton as he outlined the company’s stance on used games–a topic that has been hotly debated in recent months and could have meant the end of the used game industry entirely.
The announcement that PlayStation 4 gamers will be able to buy, sell, share and trade their games freely will no doubt come as a huge blow for Microsoft, who recently announced that Xbox One games would be subject to tight controls when it comes to trading games and that players must connect their console to servers at least once every 24 hours–a system that many also expected Sony to implement.
Little did we know that our suspicions that Sony was paying close attention to gamers’ responses to Microsoft’s announcements and formulating a plan of its own were right on the money.
Showing just how easy it is for gamers to trade PlayStation 4 games, Sony released the following video, dubbed the “Official PlayStation Used Game Instructional Video”, which has to be one of the cheekiest corporate moves we’ve ever seen.
Source: YouTube PlayStation

Final PlayStation 4 design revealed! Priced at $399! 【Update: Photo gallery】
Rumour: PlayStation 4 camera to be sold separately
Sony Unveils its Vision for the Future of Video Games with PlayStation 4
Newsflash: PlayStation TV coming to the West this autumn
Is this Tokyo government office still one of the best places in the city for a curry rice lunch?
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
The results are in! One Piece World Top 100 characters chosen in global poll
The 5 best Japanese bento to buy at Kyoto Station
Matcha parfait looks like a Japanese zen garden, hides a treasure trove of secret surprises
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Sony explains decision to delay PlayStation 4 in its homeland, Japanese gamers not happy
PlayStation 4 impressions: An Xbox fan and a Sony lover go head to head
Newsflash: Sony unveils “Project Morpheus”, new virtual reality headset for PlayStation 4
It’s official! The Sony PlayStation is coming to China
Countdown to PlayStation 4 in Japan – Mr. Sato heads to the Sony Building to join the fun
Sony announces PlayStation 4 release date at Gamescom 2013 *UPDATED*
PlayStation 4? Sony Teases Fans with Mysterious Video and Conference Announcement *UPDATED*
Sony officially announces pricing for PlayStation VR add-on for PlayStation 4
Party at Sony’s place! Over a million PlayStation 4 consoles sold in first 24 hours
Sony gives PlayStation 3 game cases a facelift, netizens complain they can’t tell games apart
【Updated!】Sony’s Japan-only portable gizmo “PocketStation” returns as a PlayStation Vita application
Rumour: Sony and major Chinese investor in talks re: bringing PlayStation 4 to China
Sony’s new Xperia Z3 compact tablet boasts PlayStation 4 remote play, controller mount
Despite success abroad, even Sony’s PlayStation 4 can’t inject life into Japan’s console market