
Jack Tretton, president and CEO of Sony Computer Entertainment America, thrilled gamers today when he declared that the company will not impose any restrictions whatsoever on used games. Suffice it to say, the crowd at E3 went wild.
Seconds after the announcement had been made, a video appeared on Sony’s YouTube channel that simultaneously shows how easy it is to trade games with friends while poking fun at competitor Microsoft. Check it out after the break.
“Sell it to another person, lend it to a friend or keep it forever,” chuckled Tretton as he outlined the company’s stance on used games–a topic that has been hotly debated in recent months and could have meant the end of the used game industry entirely.
The announcement that PlayStation 4 gamers will be able to buy, sell, share and trade their games freely will no doubt come as a huge blow for Microsoft, who recently announced that Xbox One games would be subject to tight controls when it comes to trading games and that players must connect their console to servers at least once every 24 hours–a system that many also expected Sony to implement.
Little did we know that our suspicions that Sony was paying close attention to gamers’ responses to Microsoft’s announcements and formulating a plan of its own were right on the money.
Showing just how easy it is for gamers to trade PlayStation 4 games, Sony released the following video, dubbed the “Official PlayStation Used Game Instructional Video”, which has to be one of the cheekiest corporate moves we’ve ever seen.
Source: YouTube PlayStation

Final PlayStation 4 design revealed! Priced at $399! 【Update: Photo gallery】
Rumour: PlayStation 4 camera to be sold separately
Sony Unveils its Vision for the Future of Video Games with PlayStation 4
Sony explains decision to delay PlayStation 4 in its homeland, Japanese gamers not happy
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
The story of our reporter P.K. Sanjun’s heart attack
Super! Eel Bread takes Japanese sushi into uncharted territory
7-Eleven Japan releases their second lineup of upsized foods from a muffin to bukkake soba
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Newsflash: PlayStation TV coming to the West this autumn
PlayStation 4 impressions: An Xbox fan and a Sony lover go head to head
Newsflash: Sony unveils “Project Morpheus”, new virtual reality headset for PlayStation 4
It’s official! The Sony PlayStation is coming to China
Countdown to PlayStation 4 in Japan – Mr. Sato heads to the Sony Building to join the fun
Sony announces PlayStation 4 release date at Gamescom 2013 *UPDATED*
PlayStation 4? Sony Teases Fans with Mysterious Video and Conference Announcement *UPDATED*
Sony officially announces pricing for PlayStation VR add-on for PlayStation 4
Party at Sony’s place! Over a million PlayStation 4 consoles sold in first 24 hours
Sony gives PlayStation 3 game cases a facelift, netizens complain they can’t tell games apart
【Updated!】Sony’s Japan-only portable gizmo “PocketStation” returns as a PlayStation Vita application
Rumour: Sony and major Chinese investor in talks re: bringing PlayStation 4 to China
Sony’s new Xperia Z3 compact tablet boasts PlayStation 4 remote play, controller mount
Despite success abroad, even Sony’s PlayStation 4 can’t inject life into Japan’s console market