
There’s a lot that I love about summer. The additional hours of daylight, awesome fireworks festivals, and the chance to wear a summer kimono are all big plusses in my book.
Still, even I have to admit Japan can get uncomfortably hot at this time of year. A cold beer or cup of sake are both refreshing ways of beating the heat, but there are times when chilled alcohol isn’t an option, such as when I have non-drinking related work to do and/or am already hung-over.
So in order to stay both sober and cool, I eat as much watermelon as I can every summer. And while I don’t think Japanese chain Bagel & Bagel designed their new watermelon bagel just for me, I figured I’m still in the target demographic, and decided to try it out.
While there’s not much variety in the chain’s name, Bagel & Bagel actually has a pretty varied menu, with items such as muffins and cream cheese. Bagels are of course their (ring-shaped) bread and butter. Like a lot of Japanese restaurants and snack makers, the chain regularly spices up their product lineup with limited-time specials, which this summer includes the Suika Bagel (suika being Japanese for “watermelon”).
According to Bagel & Bagel’s press release, only a limited number of the Suika Bagels are available each day. Still, the branch inside the Lumine department store attached to Yokohama Station had plenty in stock when we stopped by on a Saturday a little before 2 in the afternoon.
▼ Some of Bagel & Bagel’s other offerings
There are tables for customers to sit and eat at, but since they were all full when the cashier rang us up, we opted to get our 190-yen (US $1.88) Suika Bagel to-go rather than wait for a seat to open up.
As we unwrapped the bagel, there was a faint but inviting scent of watermelon, a result of the fruit’s juice that Bagel & Bagel mixes into the batter.
Personally, I’ve always been a big fan of seedless watermelon, since I don’t like having to watch out for seeds as I chew, spit them out, or in general do anything that slows down the process of eating more watermelon. For aesthetic purposes, the Suika Bagel does have little black dots mixed in with the dough, which had me worried until it became clear that they’re actually chocolate chips.
▼ Swallow as many as you like. A cocoa plantation won’t grow inside your stomach.
But while the Suika Bagel certainly looks the part, if you were blindfolded and took a bite, you wouldn’t mistake it for a slice of watermelon. There’s a mild and pleasant fruitiness to it, and while it’s pretty sweet by bagel standards, even the chocolate chips don’t pack quite the punch we’d expected from looking at them.
Perhaps knowing that some people might be looking for a more intense flavor experience, Bagel & Bagel also recommends slicing the Suika Bagel and adding either coconut milk or almond jelly, called annindofu in Japanese. Taking their advice, we ran to the store for a pack of the latter.
Almond jelly is eaten chilled, and the extra moisture it imparted brought the sensation a little closer to that of real watermelon. We can’t really say the flavor of the almond jelly and the Suika Bagel do much to blend together, though. What you get is closer to the flavor of the bagel chasing after its more flavorful condiment, giving you two enjoyable, if disconnected, tastes.
Judged as what it is though, instead of a fruit or a dessert, this isn’t a bad bagel at all. It’s tasty, and a good choice if you’re looking for something different or a little more decadent than, say, Bagel & Bagel’s 11-grain bagel made with rye and sorghum. Just make sure to save some room for some actual watermelon later if that’s what you’re really craving.
Related: Bagel & Bagel
Photos: RocketNews24











Watermelon mousse cake sounds too good to be true, but it’s real and in our office 【Taste-test】
Wasabi and sashimi bagels on sale now in Japan! We buy some and invent the Japanese dip sandwich
Move over square watermelons – Japan now has square watermelon bread!
What do our Japanese writers think about putting lemon juice on watermelon?
Can we pick out the expensive Japanese watermelon in a blind taste test?
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Mr. Sato shares his own secret Ministop hack to help save the ailing convenience store
Japanese government creates new word for cruelly hot summer days
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Temple with 600-year-old tree near busy Tokyo station is like a tranquil pocket dimension
Pokémon Center superstores won’t sell new Pokémon cards in-store, but will it stop scalpers?
Japanese-style afternoon tea in this Japanese manor house outside downtown Tokyo is something special
Our reporter wears the Boku Sera schoolgirl outfit, visits Harajuku, takes purikura
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Sailor Moon fails to take the top spot in Japan’s giant Sailor Moon anime popularity poll
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
How to make Starbucks Japan’s new Watermelon Frappuccino taste even more watermelony
Is Starbucks Japan’s first-ever nationwide Watermelon Frappuccino the hit drink of summer?
Starbucks Japan releases first-ever nationwide watermelon Frappuccino, and it’s a summer stunner
Summer sweetness arrives at Krispy Kreme Japan as colorful watermelon and lemon shaped doughnuts!
Japan now has an alcoholic popsicle that’s not banned for children
Daiso can help you beat the heat this summer with DIY fruity Suika and Melon Bars【Taste test】
Watermelon soup? We test out a strangely alluring recipe from Ajinomoto【Recipe】
Awesome treehouse café in Yokohama satisfies our longing for bagels, beer, and nature
Is McDonald’s Japan’s new watermelon frappe worth your yen?
Japan’s Capylympics capybara watermelon eating contest brings new challengers and threepeat quest【Pics】
7-Eleven’s reverse-colored watermelon popsicle might be the crazy snack we all need this summer
We try a Le Lectier, the highest-quality European pear available in Japan【Taste Test】
23 flavors, five top recommendations for the wide world of Kikkoman soy milk【Taste test】
Got a sweet tooth? Here are our reporters’ favorite new-release convenience store desserts
McDonald’s adds new watermelon frappe and fruity macaron to its menu in Japan