Turns out that the old switcheroo is also a good way to beat the summer heat.
One of the sweetest solution to Japan’s almost intolerable summer heat is to indulge yourself in some ice cream. It can be luxurious Häagen-Dazs ice cream with bold new flavors, or it can be simple classic treats that everyone loves.
One such classic is the Watermelon Bar introduced by Lotte back in 1986. Ever since its release, the popsicle’s resemblance to a juicy slice of the fruit has become a favorite in 7-Eleven convenience stores whenever summer rolls around.
▼ Here’s how a “normal” Watermelon Bar looks.
おはようございますいか🍉
— 夏芽優李 official (@suguri_official) July 19, 2018
あついから朝からスイカバー二本。#スイカバーの人がスイカバーなう#スイカバーの人#夏芽優李 pic.twitter.com/HFu6fd2K9t
We mentioned the word “normal” because true to 7-Eleven’s tradition of selling quirky yet delicious foods, the store has unleashed Lotte’s Reverse Watermelon Bar (108 yen, US$0.97) that essentially swaps the popsicle’s “skin” and “flesh” portions.
▼ No, it’s not an unintentional blunder by Lotte.
(Translation below)
#ラン後のご褒美 13。今話題の逆⁈になっちゃったスイカバー(税込108円)近くのセブンイレブンでハントしました。メロンバーではありません。実と皮、パッケージなど通常のスイカバーと色々逆になってます。緑の部分は皮のはずなのにチョコっと種入り^_^うまうま。#スイーツとボディメイクの共存 pic.twitter.com/2M86X4kOC0
— きょうへい (@donutskyohey) July 26, 2018
“I hunted down a Reverse Watermelon Bar (108 yen including tax) at a nearby 7-Eleven store. It’s not a melon ice cream bar. The flesh and skin have been reversed, and it is also reflected in the packaging. The green portion is supposed to be the skin, but chocolate ball seeds are found in there.”
For Japanese people who grew up eating the usual Watermelon Bar, this new treat must have been an instant buy. It’s not just a color swap though, as the red part reportedly tastes sour with a slightly crunchier texture like biting into the fruit’s skin. Truly a mindblowing snack for ice cream or watermelon lovers out there.
This limited-edition Reverse Watermelon Bar is only available in certain 7-Eleven stores in Japan, so consider yourself lucky if you can find one at your local shop. While this newest wacky offering by the chain is mild compared to what they did with ramen and ice cream, it’s still a simple twist that’ll hopefully bring smiles to some faces.
Source: Entabe
Featured image: Twitter/@donutskyohey

Suika Bar vs watermelon: which popsicle will win?
Got a sweet tooth? Here are our reporters’ favorite new-release convenience store desserts
7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?
3 convenience store ice creams you should buy at 7-Eleven in Kyushu
5 reasons why this new 7-Eleven ice cream is amazing
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Studio Ghibli releases huge new wooden clip collection featuring 25 anime movies
Starbucks Japan adds new Frappuccino, Tea, and Chillax Soda to its limited-edition summer menu
Can instant TKG from Don Quijote really recreate Japan’s beloved raw-egg-on-rice dish?
Tokyo and Osaka make it into this year’s EIU ranking of the world’s Top Ten Most Liveable Cities
Tokyo Disneyland and Disney Sea raising ticket prices, free Fast Pass ending next month
Shinkansen trial of moderately air conditioned cars draws mixed reactions from travellers
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan now has an alcoholic popsicle that’s not banned for children
Daiso can help you beat the heat this summer with DIY fruity Suika and Melon Bars【Taste test】
10 things you should buy at 7-Eleven in Japan
Three great mint chocolate sweets to buy at 7-Eleven while the summer heat gives us an excuse
10 awesome ice creams available from convenience stores in Japan
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
Ramen ice cream on sale at 7-Eleven in Japan to help us multitask our comfort food consumption
7-Eleven Japan releases new must-try sweets that are a hit with customers
We try 7-Eleven Japan’s latest fancy desserts: ice cream macarons【Taste test】
7-Eleven Japan’s frozen hot biscuits are so good, they might make pancakes obsolete!
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
7-Eleven Japan now sells a tiny dessert burger but is this convenience store sweet worth the hype?
Hear ye, hear ye! 7-Eleven’s Cheese Buns are the best cheesy bread snacks on the market
7-Eleven’s new whipped cream sandwich takes Japanese convenience store food to a whole new level
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
7-Eleven Japan reimagines the fruit sando with new chocolate bread version
Japan super budget dining – What’s the best way to spend 1,000 yen at 7-Eleven?