
While she may not be quite so well-known abroad, My Melody, one of cute factory Sanrio’s many mascots, is kind of a big deal here in Japan. Over at the Sanrio Puroland theme park, throngs of kids and women old enough to know better flip out and squeal with delight at the very sight of the hood-wearing bunny, and Sanrio makes a small fortune each year from My Melody-themed merchandise.
But none of that really explains this video recently released by Sanrio Puroland, which plays an endless loop of My Melody aggressively tossing noodles in a sieve. In total silence.
The Puroland website currently features a page of short, looping videos introducing 100 uwasa, or “rumours” about the theme park. “Are these made up? True?” the website asks its visitors, “If you don’t come you’ll never know!”
The rumours range from “you can drink beer at Puroland” to ”there’s a character with a butt-hole” (no, seriously, check out number 41), but perhaps most random of all is the rumour that Puroland is the only theme park in Japan in which you can perform “yukiri“, or draining hot water from freshly cooked noodles.
Anyone who has visited a ramen shop will likely have seen the cooks tossing individual portions of noodles in small sieves in order to drain the excess water off before serving. It makes a satisfying sound, certainly, and is fun to watch, but there’s something about this looping video of My Melody performing the same act that is just so bizarre.
▼ Be sure to toggle the sound on for this one.
https://twitter.com/Himeyurrrrry/statuses/501335007445532672
Maybe it’s the complete lack of any other background noises that makes this video so surreal. Maybe it’s the way My Melody confronts the camera at the end as if playing a particularly vigorous game of janken? Whatever it is, just like the Twitter user who shared it yesterday comments, we can’t stop watching, and we doubt we’ll ever get that rhythmic noodle-sloshing sound out of our heads…

My Melody and Little Twin Stars join Hello Kitty for new themed rooms at Tokyo hotel
Sanrio amusement park opening first new attraction in six years: an ultra-cute meet-and-greet house
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Hello Kitty would look cute even if you peeled away all her flesh, new toy line shows us【Photos】
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Family Mart’s new Gyoza Dog proves Japanese convenience store food hits different
New research reveals that the key to efficient memorization may be in exhaling
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Sizzling on a hot plate?! American sushi rolls break all the rules at this Japanese restaurant
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
East Japan Railway announces plans to abolish magnetic-strip tickets
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events