
If you happened to be in Japan this week, you may have noticed rather a lot of rabbit-themed goods, particularly sweets. Not to worry, the Japanese haven’t gotten their dates for Easter spectacularly wrong, these lapine lovelies are part of otsukimi, a tradition celebrating the harvest moon.
In the traditional Japanese calendar, the full moon on the 15th day of the eighth month is said to be the most beautiful full moon of the year and, much like for the cherry blossoms in spring, moon viewing parties are held with their own special foods and rituals. Japanese pampas grass and autumn flowers are used for decorations and little moon-like balls of white mochi called tsukimi dango are eaten, along with seasonal produce like sweet potatoes and chestnuts.
So what’s with the rabbits?
In addition to the traditional autumn foods of otsukimi, sweets featuring rabbits are also very popular because the moon is inhabited by a mochi-making rabbit, at least according to a Japanese folk tale. And you thought there was nothing up there but cheese!
These rabbity sweets are almost too cute to eat, but not quite, since they are also very tasty. We’ve collected a few of our favorites for your viewing and salivating pleasure. Enjoy!
▼ An egg tart complete with moon, rabbits and pampas grass
▼ This roll cake has chestnut yokan (bean-paste jelly) at its center for the rare double moon!
▼ USE ALL THE AUTUMN IMAGES!!!
▼These ones actually look fluffy
▼ Somebody needs to lay off the carrots…
▼ Wafer and bean paste sandwiches, yum.
▼ With this dorayaki sweet pancake, simpler is better
▼ This one makes the list on strength of packaging design
▼ Nice use of strawberries and cream on this pudding, but that rabbit on the right looks a little scared.
▼ Oh, you fancy, huh?
▼ Wait, that’s actually a boiled egg.
Did you get to enjoy any otsukimi treats this year? What’s your favorite? Let us know the comments!
Top image: Wagashi Tsukuru yo
Images: Natsu Miyazawa, Budoonoki, Amarantine, Tamachi Baigetsu, Daidokoro no Mado kara, Kitsune no Mori, Akanean, Blog na Net Seikatsu, Okashi na Niko, Ginza Gourmet Therapy, Cookpad











Kyoto store makes embroidered badges, tests our knowledge of traditional Japanese sweets
7-Eleven Japan’s new moon-viewing Ghibli-style “Laputa bread” has anime fans buzzing and chomping
Pizza Hut releases Tsukimi Moon-Viewing pizzas for 2025, with industry-first “shadow picture box”
McDonald’s releases new Sukiyaki Tsukimi Burger in Japan for moon viewing season 2022
Starbucks Mooncakes: a beautiful and delicious take on a traditional product
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Mass murder plot stopped by friend of Akihabara mass murderer
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Starbucks Japan adds new Frappuccino, Tea, and Chillax Soda to its limited-edition summer menu
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Six new Sailor Moon cafes to be open simultaneously in Japan this fall!【Photos】