
Toyama Bay (Toyama-wan, 富山湾), nestled between Toyama and Ishikawa Prefectures in the Hokuriku region of Japan, was formally inducted into the Most Beautiful Bays in the World Club on October 19. The bay is only the second place in Japan following Miyagi Prefecture’s Matsushima to be officially recognized by the global association. After doing some digging, we’ve discovered the incredible charms that the bay has to offer. Love mountains? Check. Love seafood? Double check. Keep reading after the jump to fall in love with Toyama Bay for yourself!
Until now, we’d never even heard of the UNESCO-endorsed NGO called The Most Beautiful Bays in the World Club, which was originally established in 1997 in Berlin, Germany, and is now headquartered in Vannes, France. The ever-growing club currently boasts 38 bays across 26 countries, but nations are encouraged to submit their eligible bays for review at any time.
▼A current list of all countries with at least one bay in the club

▼A map visual of all the bays in the club

Although the club includes a number of bays from countries in East and Southeast Asia, the only previous Japanese ‘representative’ on the list was Miyagi Prefecture’s Matsushima Bay, a choice which no one can really argue with since Matsushima has historically been regarded as one of the three most scenic views in all Japan (nihon sankei). Furthermore, the inclusion of Toyama Bay comes at a particularly exciting time, as the Hokuriku Shinkansen (bullet train) from Nagano to Kanazawa, which will include stops in Toyama and Ishikawa Prefectures, is set to begin service on March 14, 2015!
▼Matsushima Bay in Miyagi Prefecture is famous for its hundreds of pine-dotted islets.

But hold on a minute–what exactly is the purpose of the Most Beautiful Bays in the World Club in the first place? Here are five objectives taken from the association’s official website:
Objectives of the Most Beautiful Bays in the World
- To join together to make ourselves better known
- To promote the areas and obtain national and international recognition enabling the use of public forums from which to operate
- To consider together the problems linked to the regulation of tourism flows, the preservation and valorisation of the landscapes and the local economic development
- To be an example of a reasoned approach to tourism in the third millennium
- To encourage the exchange of experience, knowledge and expertise
Next, let’s take a closer look at the club’s newest addition of Toyama Bay!
First of all, from the bay you can see the 3,015 meter (9,892 ft.) tall Mount Tate, one of Japan’s ‘Three Holy Mountains,’ in the distance. The peak is within the Hida Mountain Range, which are also known as the Northern Alps of Japan. In addition, one of only three glaciers found within Japan is located on Mount Tate; the other two are also located in Toyama Prefecture.
▼The sprawling mountain range is home to the sacred Mount Tate.
▼Summer or winter, the snow-capped mountains lend breathtaking scenery to Toyama Bay.
▼Many people come to the coast to see the first sunrise of the new year.
In addition, the topography of Toyama Bay has given it the nickname a ‘natural fish preserve.’ Nutrient-dense waters trickle down from the nearby mountains to sustain an abundance of marine life in the bay, which is a veritable treasury of over 500 species of fish and other creatures. Furthermore, the harbor is only a short trip away from the fishing grounds–good news for anyone with a penchant for seafood!
Toyama Bay is particularly famous for being the breeding grounds of two local delicacies, the firefly squid (hotaruika) and the white shrimp (shiroebi).
▼From March through June, the firefly squid flock to the surrounding waters in great numbers to lay their eggs…
▼…and are subsequently harvested to make some of the best sushi you’ve ever tasted (on the right)!
▼White shrimp, or shiroebi
▼In sushi form on the right
▼Similarly, the winter months see a huge influx of king buri (Japanese amberjack, which is a variety of yellowtail).
▼That slab of fatty buri is enough to make your mouth water!
Finally, as if that seafood wasn’t incentive enough, why not pair up your visit to one of the Most Beautiful Bays in the World with a stop at the Most Beautiful Starbucks in the World? It just so happens that Toyama City’s Kansui Park Starbucks received the top prize in the 2008 Starbucks Store Design Award, so now you can sip your coffee in style and contemplate the beauties of the bay all at once.
▼The Toyama Kansui Park branch of Starbucks, aka the Most Beautiful Starbucks in the World
▼It’s beautiful at night, too! Here are some views of Tenmon Bridge from the shop.
If any Rocketeers venture over to Toyama Bay and taste that sushi, be sure to let us know how it is!
Sources: Naver Matome, The Most Beautiful Bays in the World Club
Top image: FC2 Blog (Maple Roll)
















BBQ, beer, and Matsushima Bay: We visit Japan’s most relaxing beer garden during a trip up north
Here’s the best spot to take in a panoramic view at “the most beautiful Starbucks in the world”
“World’s most beautiful Starbucks” gets a makeover in Japan, but is it still beautiful?
We visit Starbucks location in Japan that’s been called the most beautiful in the world
Eating sushi…from a vending machine? We try Toyama Prefecture’s local delicacy, masuzushi
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Japan’s foreign resident population hits record high as Japanese population hits record low
New service lets Tokyo tourists display their faces on giant screen at Japan’s busiest intersection
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We make pills the old-fashioned way in Japan’s former medicine capital, Toyama Prefecture
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
The 10 most beautiful places to see the autumn leaves in Japan, as chosen by travelers
Japan’s top 10 food travel destination prefectures【Survey】
Japan’s most spectacular views (and the lists behind them)
The most beautiful forest in Japan? Bijinbayashi woods are stunning in every season【Photos】
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan travel bucket list: top places to visit in each prefecture before you die【Part II】
Japan’s second-most-beautiful day-use hot spring might be underrated【Photos】
Japan’s top 10 travel experiences in the sky【Survey】
How many have you seen? 18 must-visit sites in Japan 【World Heritage】