
For generations, automobile marketers have relied a tried and true method. Whether it’s an elegantly dressed woman stepping out of a luxury sedan in a TV commercial or a mini-skirted model draped over the hood of a sports coupe at an auto show, a quick way to make a car look appealing is by showing it next to an appealing-looking woman.
The company Autoc One is taking that concept one step further, though. What if, instead of showing a cute girl next to the car, you made the car itself a cute girl? You’d end up with something like Shanago Collection, Autoc One’s smartphone game starring anthropomorphized cars from Mazda, Alfa Romeo, Chrysler, and more.
Taking its title from sha (one of the readings for the Japanese kanji meaning “car”) and onago (a somewhat esoteric way of saying “girl”), Shanago Collection was released for iOS and Android devices on December 5. According to the official website, the game is set in the year 20XX, when it’s become an everyday occurrence to see girls called shanago speeding all over the country.
▼ Older gamers, try not to feel jaded as you recall the fact that the games of your youth promised you such technological marvels would have become commonplace by, at the latest, 199X.
With the announcement of a shanago race across Japan, it’s up to the player to assemble a team of cute and fast women in order to take the checkered flag.
While the game’s girl/car hybrids are imaginary, the cars they’re based on are very much real. Along with Japanese manufacturers Toyota, Nissan, Honda, Mazda, Subaru, Mitsubishi, and Daihatsu, the current version of the game also features models from Italy’s Fiat and Alfa Romeo, plus American Chrysler and Jeep. Some of the currently available characters are:
▼ Mazda Axela, a skilled dancer that’s likely a nod to Mazda’s reputation for excellence in handling and suspension tuning.
▼ Toyota Passo, who’s as girlish as the target market of the compact’s pink-taillight-equipped + Hana trim level.
▼ Honda Fit, with a skirt modeled after the car’s air dam, is listed as an “idol,” which matches the five-door’s status as one of the company’s best-selling models.
▼ Mitsubishi Outlander PHEV may or may not wear her heart on her sleeve, but she does sport the SUV’s side mirrors on her head (and a sheep on her arm).
▼ Nissan Leaf, with fashion as high-tech as the car’s all-electric powerplant
Autoc One promises over 50 shanago are included in the initial release version, which means multiple characters per manufacturer. The developer showed off its Mazda Roadster character at a recent track day for the popular two-seater.
Surprisingly, though, Shanago Collection isn’t a driving game. Instead, it’s based on the simple Japanese board game Sugoroku, in which players roll dice to move forward and try to be the first across the finish line.
There are plenty of tweaks made to the formula to make it fit the racing theme, though. For starters, each shanago can be tuned with parts such as upgraded exhausts and tires, which alter your die to give you better rolls. You can also pick up items like nitro boosts to help you zip past your rivals, and all of the game’s backgrounds are based on roads frequented by auto enthusiasts in Japan. Picking up local delicacies, such as Okinawa’s soki soba, will also give your character an edge in races.
And of course, it wouldn’t be a cute anime girl game without scenes where you sit around and chat with your harem/garage, too.
Shanago Collection’s base game is a free download, and is available now for iOS and Android users here and here, respectively.
Source: Kai-You
Top image: Shanago official website
Insert images: Shanago official website, Autoc One, YouTube











Smartphone game turns mushrooms into cute anime girls, still gives foreigners wacky accents
Beautiful models and cool cars from the Japan Mobility Show【Photos】
New smartphone game turns your photos of real-world cats into in-game warriors
Every weekend is an itasha car show at Akihabara’s UDX parking garage
Nissan’s endurance racing team combines PlayStation training, hybrid power, crazy design
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
This Japanese 7-Eleven has the most expensive drinks, and item, we’ve even seen at the chain
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Itasha show at World Cosplay Summit lets cars get in on the anime costume fun
Here’s the easy, clever way to make your anime itasha car characters actually animated 【Video】
Tokyo Motor Show 2013: Cars! Crowds! Comely models! 【Photos】
79-year-old Japanese granny who fell in love with Initial D sports car finds perfect new owner【Vid】
New game lets you save the world with your vacuum and toaster…who are also beautiful anime girls!
Nintendo goes retro and patents awesome smartphone case that looks exactly like a Game Boy
Official anime art itasha cars go on sale to celebrate 30 years of visual novels【Pics】
You can drive this car with a PlayStation controller, meaning Gran Turismo is now real【Video】
Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】
Pico Cassette looks to keep cartridge games alive in a smartphone world
Japanese sixth-grader calls out smartphone-loving parents over anti-video game lectures
How to most effectively use your itasha anime car windows for a clever trick
Historical Japanese swords turn into hot and battle-hardened Blade Boys in new video game
New smartphone game allows you to date the man, monkey, or dessert of your dreams