
The world of fashion and models is one that I have zero understanding of. My wardrobe mostly consists of jeans and black shirts just so I never have to worry about what matches. And as for modeling, well, let’s just say I probably love the camera more than it loves me.
But not our Japanese writers P.K. and Nakano! They are beautiful men with eyes for sexy and looking good doing…sexy? Or, if nothing else, they have the confidence of a pair of male models at a pool party. So, when they heard that fashion brand Diesel had put a call out for selfies, they were more than happy to respond with photos of themselves in nothing but their undies!
But are the pictures more win than cringe? Click below to find out!
▼ “Careful where you walk! I lost a contact!”
Diesel, the clothing brand and not the actor (or the fuel, for that matter), has put out a call for selfies of men wearing their new Hero Fit underwear and, they prefer, nothing else. Personally, I consider this a major lost opportunity – just imagine it: Diesel Superman, featuring Diesel underwear on the outside – but I digress!
It seems that Diesel is hoping lots of hot, sexy men will post photos of themselves posing on social media using the hashtag #HeroFit. There are also promises of possibly being selected to be featured in their next campaign, so this could be a win-win for everyone involved!
▼ “You can do this, man. You’re a beast! You are totally going to put clothes on today!”
I’m not entirely sure whose idea it was for P.K. and Nakano to photograph themselves together, but it’s impossible not to applaud the effort. These two studs are excellent examples of the kind of self-confidence that I wish I had!
If you’re feeling inspired, you, too, can join the social media fun by posting a photo of yourself wearing something from Diesel’s Hero Fit line with the hashtag #DieselHero. You can learn more on the Diesel Hero Fit website, which features a number of models providing examples, like these guys!
▼ We’re not entirely sure the guy in the middle knows how toilets work…
While the competition is certainly going to be stiff, Nakano and P.K. are feeling confident about their chances. They are even thinking about quitting so they can spend time working on their “model look,” whatever that means.
Here are the numerous photos they’ve already posted on Instagram. No, seriously.
▼ P.K. wondering when he last called his mother.
▼ “Shhh! Tell me if you can hear me fart!”
▼ “Be very quiet! I’m hunting rabbits!”
▼ Our heroes all tuckered out after a day of flexing.
▼ Um, guys, the rules say you have to be alone in the photos!
▼ Aw, you know we can’t stay mad at you!
▼ “No, seriously, have you seen my contacts?”
▼ “Do you know what time it is?! I need my beauty sleep! I’m gonna be a model!”
▼ P.K. upon realizing that everything online stays online forever.
Be sure to let us know if you decide to join the festivities with Diesel! We will definitely support you by retweeting your photos at least once.
Reference: Diesel Hero Fit
Images © RocketNews24 unless otherwise noted.
[ Read in Japanese ]




RocketLaboratory: Bubblicious is as hard as a nipple? Our Japanese writers find out!
Four surefire ways to lose Instagram followers
Our Japanese-language reporter dressed up to woo his celebrity crush, but it didn’t go as planned
“Malaysian girl holding things” is our new favourite Instagram account 【Photos】
Our Japanese writer tries the “hold a coke with your boobs” challenge
As rumors swirl of 7-Eleven shorting customers on rice ball fillings, we check on their sujiko
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Man in Japan falls into hole with a bear in it
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
Giant pipe mysteriously rises up through street in downtown Osaka
Sega’s Like a Dragon yakuza teaches “useless” English, let’s use it to learn some useful Japanese
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Is Mario’s Birdo a boy or a girl? Years after her first appearance, the debate rages on
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Our brave reporter learns how to shake his booty with a Tokyo nightclub dance group【Photos】
Our reporter goes on a one-night, three-day “Extreme New Zealand Trip” over the weekend
Superhuman forces collide when three of our writers take on a pro in an 11-pound curry eat-off!
What do our Japanese writers think about putting lemon juice on watermelon?
RocketNews24’s giant teddy bear goes looking for some new friends at Costco Japan 【Photos】
This is what a Tokyo crepe with every dessert topping they’d let us order looks like 【Photos】
Our writers take on the world’s smallest four-player Othello game
Japan chooses its top 3 night views【Photos】
Our writers band together to take on a 15-pound “All-Topping-Curry” from Coco Ichi
With Japan’s day care shortage, how hard is it to bring your baby to work with you? We experiment
We cover our faces in pollen to try and trigger an allergic reaction【RocketScience】
Amazing photos of Studio Ghibli cosplay bring all your favorite characters to life 【Pics】
This mouth-watering Japanese breakfast is from…a restaurant in New York?!?
Is a snow day the perfect day to beat the crowds at a popular ramen restaurant? [Experiment]
Simon Pegg shares with us his thoughts on filming Mission: Impossible – Fallout