Looking for something tooty-fruity for your booty? How about these tasty-looking fruit toilet paper rolls?

Bet you never thought you’d be thinking how delicious a roll of toilet paper looks. This cleverly designed “The Fruits Toilet Paper” was created by Japanese design studio Latona Marketing Inc., and rightfully won the 2015 platinum Pentaward. Pentawards are presented every year to recognize creative packaging worldwide, and have five levels, from diamond, platinum, gold, silver, and bronze.

Latona Marketing says of their sweet creation: “Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions.”

The toilet paper can be purchased from their online store, and makes the perfect novelty gift for all the special butts in your life. There are four different designs available:

▼ Kiwi


▼ Watermelon


▼ Strawberry


▼ Juicy orange


A set of four including one of each plus a gift bag will set you back 1,500 yen (US$20.36), or you can get a 48-pack of your favorite design (or a mixture of them) for 13,800 yen ($112.36). You’ll never want to buy plainly packaged TP again!

Source and images: Latona Marketing Inc.