New year, new bullet train as Japan Railway debuts its high-speed art gallery.
Back in October, Japan Railway announced its plans for what the company bills as the world’s fastest for of art appreciation: a special Shinkansen decorated both inside and out with artwork from contemporary painters, sculptors, and photographers. Dubbed Genbi (meaning “Contemporary Beauty”) the unique bullet train will be going into service on the Joetsu Shinkansen Line, which connects Niigata Prefecture with Tokyo.
The town of Sendai, in Miyagi Prefecture, also has a Shinkansen station, but it’s on the Tohoku Shinkansen Line, a completely different leg of the high-speed transportation network. Nevertheless, rail fans in the city got a special treat this week when the Genbi pulled into Sendai Station.
げんび新幹線?
— はるはる (@piu_adagio) January 5, 2016
仙台駅なう。 pic.twitter.com/2Itlvb40Rt
The Genbi is currently undergoing testing on the Tohoku Shinkansen Line between Sendai and Kitakami Station in Iwate Prefecture. The choice of location gives JR the opportunity to drum up a little publicity in other parts of Japan for the train, which in literal contrast to Japan’s ordinarily white Shinkansen carriages sports a stylishly sophisticated coat of black paint.
上越新幹線で運行予定の現代美術を楽しめる「GENBI SHINKANSEN」が本日、仙台~北上間で試運転を行いました。
— TZ (@sayakawa3838) January 5, 2016
種車はE3系R19編成で、12号車及び14号車~16号車は海側(東北新幹線基準)に窓がありません。 pic.twitter.com/t275x47md2
However, while the nose and tail of the Genbi are solid black, its sides are much more colorful.
https://twitter.com/kokumotsu239/status/6842652202780958761/5 E3系新ニシR19編成「GENBI SHINKANSEN」出場試運転
— 悠介 (@tendonoyuusuke) January 5, 2016
東北新幹線 仙台 pic.twitter.com/la0CqGxHcF
Along the cars’ flanks are gigantic photographs taken at the Nagaoka Fireworks Festival, which is held annually in Niigata and is one of Japan’s premiere displays of aerial pyrotechnics.
https://twitter.com/kokumotsu239/status/684265220278095876And in order to provide both a bigger canvas and a bit of fashionable asymmetry, the special cars have windows on only one side.
https://twitter.com/kokumotsu239/status/684268517160427520Trainspotters along the Tohoku Shinkansen Line are encouraged to keep a close eye out for the Genbi, since not only is it scheduled to move to the Joetsu Line to start service in spring, being a bullet train means that if you blink, you just might miss it.

Japan’s newest Shinkansen is world’s fastest gallery, packed with contemporary art inside and out
Schedule released for Japan’s “Contemporary art bullet train”
Beautiful art museum Shinkansen finally coming to Tokyo for a limited time this fall【Photos】
Disney Shinkansen coming to Japan’s rails, starts service this month
Drinking party breaks out on Tokyo Station platform as Shinkansen delay strands travelers
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Japanese convenience store shows us how to dress for the rainy season
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
Osaka is hosting a “hentai” event, but it’s probably not what you think
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
American college student missing in Kyoto, last seen by family one week ago
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
What’s up with the Ghibli Park photo and video ban?
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Krispy Kreme releases a new Doughwich… at only one store in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Shinkansen breaks down, causes all-day commuter chaos at Tokyo Station
Hot coffee finally returns to Tohoku, Hokuriku Shinkansen bullet trains
JR East announces awesomely cheap one-day all-you can ride pass, Shinkansen included
This is Japan’s only shrine with a Shinkansen tunnel underneath it
Traveler in Japan filled with gratitude as bullet train conductor shares Shinkansen lifehack
Tokyo farewells Japan’s only double-decker Shinkansen with a special escalator at the station
Shinkansen will require reservations for large suitcases, charge penalty fees for those without
Is the new Shinkansen Train Desk ticket worth it?
Faster! Japan’s Shinkansen to get speed boost along Tohoku route
The ultimate Shinkansen trip: Riding Japan’s bullet train network from one end to the other
Japanese rail and Shinkansen bullet train announcers come together for series of cute videos
Shinkansen conductor caught playing GPS smartphone game on bullet train…for TEN years
New Shinkansen design unveiled, bullet train exterior includes cherry blossom Easter egg
Is the Shinkansen bullet train Green Car upgrade worth it when traveling in Japan?【Photos】
Japan’s Shinkansen bullet train will start offering wider seats, but will charge more for them too
New ultra-stylish, extra-traditional Shinkansen has tatami floors, foot baths