
Kirin’s fresh take on bottled green tea turns our expectations, and frowns, upside down.
There are dozens of brands of bottled green tea available in convenience stores and vending machines here. Since people in Japan don’t add sugar, cream, lemon, or any other flavorings to their green tea, it might seem like one brand should taste the same as any other, but the specific type of tea leaves used, where they’re grown, and how they’re prepared can all impact the flavor.
Among the most commonly found brands, Kirin’s Namacha has always been a big seller, but as of March 22 the company is changing the recipe. The exact details of how are shrouded in trade secrecy, but we snagged a bottle ahead of the official launch date and turned it over to Meg, one of our Japanese-language correspondents who has a special fondness for Japan’s favorite non-alcoholic beverage.
The new Namacha is new on the outside too, as it comes in a classy plastic bottle that, at first glance, looks like it’s made of glass. Before twisting the cap off. Meg turned the bottle upside down and gave it a few light shakes, which she’d heard improves the flavor.
And because RocketNews24 runs on the principle that anything worth doing is worth overdoing, some of the rest of the team pitched in.
▼ Umm…thanks, guys.
Like its container, the updated Namacha itself has a new look. Whereas the old version was mostly transparent with a vague yellowish tinge, the new version is an opaque green.
▼ New on the left, old on the right.
So, is the new Namacha an improvement on the old one? In Meg’s opinion…
…definitely!
Namacha has always been refreshing and light, but to Meg, Japanese tea needs a little substance to it too. Like its predecessor, the new Namacha still has plenty of sweet (by tea standards) notes to it, but it’s also now got a pleasing finish with a touch of bitterness and a refined aroma.
▼ As a matter of fact, it was so refined she decided to pour what was left into a Japanese-style teacup.
With winter finally done, and Namacha priced at just 140 yen (US$1.25) a bottle, we can easily see ourselves cooling off with some on a warm spring afternoon in the park, or after the next time we work up a sweat hanging one of our coworkers by his ankles while researching an article.
Images ©RocketNews24
[ Read in Japanese ]











Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
Meg tries the new convenience store-exclusive Matcha Green Tea Steamed Bun【SoraNews24 taste test】
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
Alcoholic tea ceremony? We try Suntory’s new matcha green tea liquor 【Taste test】
This green tea soda from Shizuoka in a sense betrayed us, but also placated us【Taste test】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Shohei Otomo brings the gritty side of Japan to vivid life with a mere ballpoint pen
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Our Japanese staff try British cup noodles, didn’t completely hate the experience
Sanrio brings some smiles to Evangelion with new collaboration merch line【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Does Japan’s green tea white wine taste like tea, wine, or something else entirely?【Taste Test】
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Twist-cap matcha is the freshest bottle of tea you’ll ever get at a Japanese convenience store
Japan’s finest green tea, now available in bottled form at an eye-popping price
Japan’s Oi Ocha green tea keeps going upscale with new bottled matcha costing 1,000 yen a bottle
We spill the tea–a guide to all of Japan’s Gogo no Kocha Milk Teas sold in the wintertime
Brand-new premium sake Kit Kats are out in Japan, and they’re amazing【Taste test】
New canned cocktail designed to perfectly pair with Japanese food, created with AI【Taste test】
Green tea continues to go alcoholic with new matcha liqueur from Suntory
Is Japan’s green tea curry worthy of the name or just another matcha pretender?【Taste test】
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Starbucks promises “new world of matcha” with green tea cheese Frappuccino, citrus green tea
From tea field to teacup: How do you make green tea from freshly picked tea leaves?
Melon Dr. Pepper appears in Japan, but is it just what the doctor ordered?【Taste test】
Introducing…instant Matcha Green Tea Curry (and yes, it’s green)! 【Taste Test】
This lucky bag stuffed with green tea made us feel like real adults for once
Leave a Reply