
Cat lovers won’t want to miss this new feline smartphone ass-essory.
Do you love cats? Do you have a smartphone? If so, these new I Cat “catbutt” phone stands from Hamee (previously Strap-ya) may be right up your alley.
There are four different versions to choose from, each featuring a playful kitty or two flashing you a shot of its bum or balls as it props up your phone with a suction cup attachment.
Oddly enough, these felines’ buttholes and testes are perhaps the cutest part, and we’re sure we have the runaway success of Neko Atsume, or Kitty Collector, to thank for that.
For just 928 yen (US$8.42) a piece you can collect them all beginning May 27 on Strap-ya’s site here, which also offers standing versions of the kitties, too, for 2,592 yen (US$23.50). Despite the I Cat name, the stands work with all smartphone types rather than just those made by Apple.
There’s also a campaign to kick off the release of these “catbutt” cuties.
All you have to do is follow the official Hamee account on Twitter (@Hameefun) and retweet any time between the campaign start and end times between May 17 and May 26. Three winners will be selected to win an icon of themselves (in human or cat form) or their favorite cat drawn by Otako Nekomura-sensei, I Cat’s designer.
Don’t forget to check out the rest of Hamee’s adorable cat accessory line-up, too.




Let Pikachu and Ditto keep your belongings safe with new silicone ring straps
Give your ears some cute company with these kitty-shaped earphone clips
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
One Piece Day 2026 brings new art, music, and new cast announcements
Studio Ghibli unveils new anime calendars and diary planners for 2027
Flock to Tomarigi, the viral app that lets you perch in over 1,000 spots throughout Japan
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan’s birth rate rose for the first half of the year for the first time in over a decade
7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Beautiful 785-step Japanese shrine sando stairway walk is one very good reason to visit Kagawa
First Pokémon anime movie since 2020 announced, brings new characters and staff to the series [Video]
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】