
Nothing says, “Thanks, Dad,” like a perfectly chilled beer!
With Mother’s Day having come and gone, it’s time to start thinking about the dads and father figures of the world. Some of them might be hard to buy for and there are so many gifts to choose from, but we’ve got a new special gift that you can add to the list: cans of Yebisu beer that change color!
As a special treat for Father’s Day, Yebisu, a division of Sapporo, is producing a limited-time can that features a necktie and a rose on it. When the beer is room temperature (the wrong temperature), they remain white, but cool the can to below 10 degrees Celsius (50 degrees Fahrenheit), and the tie and rose turn a manly shade of pink!
▼ This Yebisu beer contains 5 percent alcohol.
If you are a father, you know your heart melts a little bit when your loved one brings you a nice cold brew. Now you can know for certain that it’s just the right temperature! But be sure to specify that you want the beer with the pink tie and rose, or else you might end up with an actual pink tie and flowers — and those contain exactly zero percent alcohol.
Source: Entabe
Images: PR Times (top image edited by RocketNews24)


Happy Father’s Day, Japan-style with the Asahi Super Dry beer tower set【Photos】
Japanese fathers lack appreciation on Father’s Day, urged to celebrate it for themselves
Who’s that Dad? Curious and political Father’s Day portraits show up at a supermarket in Japan
Fish on new Yebisu “happy” beer cans changes colour when chilled
Haven’t found the perfect Father’s Day present yet? Here’re 10 gift ideas from Japan
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Almost all Japanese women say they dislike random gacha/blind-box toys in survey
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Sanrio’s best-loved butthole defies physics in adorable sumo collaboration[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Brand-new Pokémon manhole covers have Sandshrew welcoming you to an often forgotten part of Japan
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese Father’s Day present features business daifuku sweets on a crowded train
My Neighbor Totoro tie pins and neckties are ready to be presents for your father (or yourself)