
After going to all the trouble to raise you, doesn’t Dad probably need more than just a six-pack?
Shopping for a Mother’s Day gift is pretty easy in Japan. Though the tradition didn’t originate here, most Japanese people strongly associate Mother’s Day with carnations, and so a bouquet of the flowers is always a safe choice to say thank you to the woman who gave birth to you.
Things get a little trickier with Father’s Day, though. Yes, a lot of people pick out a necktie for dad, but maybe an indirect reminder of all the hours he spent at the office, grinding away in order to be a good provider, isn’t what he really wants. Maybe he just wants to crack open a cold one and relax, which is where beer maker Asahi comes in.
Asashi offers a variety of gift sets in its Super Dry lineup, and the most festive is the Asahi Super Dry Beer Tower Gift Set. With Father’s Day coming up fast, our Japanese-language reporter Masanuki Sunakoma thought the tower would be a great way to show his gratitude, and also to retroactively apologize for any dumb things he did while growing up which may have made his dad think “Man, I need a drink.”
The set contains 14 350-mililiter (11.8-ounce) cans of Asahi Super Dry, plus an assortment of accoutrements for an extra-festive appearance.
The box itself forms the very bottom of the tower, onto which you stack six cans. Once you’ve got them set up (with labels facing outward for maximum classiness), you place one of the included trays on top of them, then set up a second tier of five more cans.
A second included tray goes on top of them and serves as the base for the three remaining cans.
Next up, it’s time to decorate the tower. The set includes a “Thanks” star and streamer, which Masanuki tied and wrapped around the silver pillar.
Finally, there’s even a balloon, which he blew up and added as the finishing touch.
▼ Finished!
For an extra personal touch, Asahi has also set up a special website where you can make your own Kampai Message (“Cheers Message”) video, using either a photo of yourself or selecting parts for an illustrated avatar.
▼ “Cheers!”
▼ Masanuki’s message to his dad: “Thank you! Please accept this beer tower.”
And with that, all that’s left for Masanuki to do is wait until Father’s Day rolls around and present his dad with his gift.
However, it turns out there’s one big problem with Masanuki’s plan, in that he’s now got a bunch of beer sitting around…
…and the temptation to snag one for himself was too great to resist.
So, though we’re still a few days early, happy Father’s Day, Mr. Sunakoma, and we hope you enjoy your 13 cans of Asahi. For anyone else who’d like to follow Masanuki’s example (as far as giving your dad an Asahi Super Dry beer tower, not stealing one of his beers), the Beer Tower Gift Set can be ordered via the links at the bottom of Asahi’s gift website here, while the Kampai Message video maker site, which requires no purchase to use, is here.
Related: Asahi Beer
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

















Asahi Super Dry to sell draft beer in a can
Is Japan’s new Asahi Super Dry beer better or worse than the original formula?
Japan’s favorite beer, Asahi Super Dry, to get new low-alcohol spinoff
Asahi Super Dry’s draft beer in a can, the Nama Jockey Can, is here【Taste test】
Haven’t found the perfect Father’s Day present yet? Here’re 10 gift ideas from Japan
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Starbucks Japan releases new fireworks collection that captures the beauty of a summer festival
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Japan’s favorite quasi-local curry launches convenience store version – Does it match the real deal?
Japan’s ultracompact kei car taxis are now ready for travelers to ride, if you know where to find them
Tokyo’s viral 90-yen cafe pop-up returns to Harajuku with yogurt coffee
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Get Asahi Super Dry beer in a spring sakura package for a limited time!
Asahi Brewery asks: Why not mix beer and Calpis? So we do…
Ensure your dad gets a cold one this Father’s day with Yebisu’s cold-detecting cans
Asahi Super Dry is ready for spring with new cherry blossom packaging, “Sakura Banquet” brew
Japanese pro baseball team’s Father’s Day message misses strike zone, triggers traumatic memories
Japanese fathers lack appreciation on Father’s Day, urged to celebrate it for themselves
Asahi Beer abolishes “image girl” spokesmodel position, ending practice at big four brewers
Japan’s best-selling beer is changing its recipe for the first time in 35 years
Asahi paused production of its awesome removable-top beer cans, so let’s try making our own!
11 different ways to say “father” in Japanese
Who’s that Dad? Curious and political Father’s Day portraits show up at a supermarket in Japan
Japanese Father’s Day present features business daifuku sweets on a crowded train
Loving Japanese son accidentally feeds dog snacks to his family on Father’s Day
Japan’s most popular beers, according to 70 million customers
My Neighbor Totoro tie pins and neckties are ready to be presents for your father (or yourself)
Super-cheap Online Shopping – Can you make a capsule hotel look cool with a 365-yen aurora light?
Can you tell the difference between real beer and Japan’s happoshu quasi-beer?【Taste test】