
With so many products to choose from, this is one of the most personalised lucky bags on the market this year!
The Body Shop, a world-renowned skin care and cosmetics company owned by L’Oréal, has more than 2,000 stores in 61 countries. Here in Japan, customers are enticed by the company’s range of fragrant creams and soaps to such an extent that they’re able to create their own personalised “fukubukuro” lucky bags at the beginning of the New Year.
This year’s bags come in three different sizes: small, medium and large, which refer to the size of the products they contain. We stopped by to pick up the smallest option, priced at 3,500 yen (US$29.67).
Purchasing lucky bags can often be a gamble, as the contents sometimes differ from bag to bag. While it’s considered to be all part of the fun, sometimes it’s nice to know exactly what you’ll be getting in exchange for your yen, especially when it comes to something as personal as a favourite fragrance. At The Body Shop, customers can rest assured that they’ll be happy with what they get, seeing as they’ll be the ones choosing the actual products that go into the bag itself.
Customers purchasing a small bag will be able to choose one product from the three categories (shower gel, body butter, hand cream) below. Medium and large purchases, on the other hand, can be chosen from the first two categories.
▼ We received six items in our small-sized pack, including an exclusive red-and-black Body Shop tote bag.
▼ Rather than mix fragrances, we decided to stick to the refreshing scent of grapefruit throughout, with a tub of body butter…
▼ A 250-millilitre (8.5-ounce) bottle of shower gel…
▼ And a 30-millilitre tube of hand cream.
▼ We also received a “bath lily”…
▼ And a bottle of body lotion.
Considering the fact that the body butter and shower gel together usually retail for 3,780 yen, the Body Shop fukubukuro is packed full of value. We loved the fact that we could choose our own fragrances, and now that other stores like GAP are tapping into this concept of personalised lucky bags, we can’t wait to see what other options become available next year!
Photos © RocketNews24









【Lucky Bag Roundup 2017】PPAP inspires a pineapple fukubukuro from Loft
【Lucky Bag Roundup 2017】Starbucks Japan satisfies coffee cravings with special fukubukuro
【Lucky Bag Roundup 2017】We take a peek at the Mister Donut fukubukuro from Japan
【Lucky Bag Roundup 2017】Celebrate the Year of the Rooster with a KFC Japan fukubukuro
【Lucky Bag Roundup 2017】IKEA packs 14 kitchen items into their fukubukuro for 17 bucks!
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese airlines set to cut fuel surcharges for international flights in September and October
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Google’s first Google Store outside the U.S. is now open in Tokyo
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Ride a tram that survived the atomic bombing of Hiroshima on a new limited-time history tour
Pokémon donuts are coming to Krispy Kreme in the U.S. [Photos]
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
7-Eleven Japan has a “Super Spicy! Taiwan Mince Cutlet” that’s fiery red… but how hot is it?
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan’s new beer glass is designed to force you to drink…water [Video]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
【Lucky Bag Roundup 2017】IKEA bed & bath bundle gives us $50 worth of goods for just 17 bucks!
【Lucky Bag Roundup 2017】MOS Burger fukubukuro fills us up with fast food and cute goods
Lucky Bag Roundup: Our reporters choose the best fukubukuro of 2015
【Lucky Bag Roundup 2017】We celebrate the New Year with a bag full of Godiva chocolates
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
【Lucky Bag Roundup 2017】Subway sandwich chain brings us a bag of goodies for New Year
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
【Lucky Bag Roundup 2017】 We push our luck with a 3,000 yen “lucky bag” from Akihabara junk shop
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
【Lucky Bag Roundup 2017】Baskin Robbins delights with a Happy Bag of ice cream-themed goods
Comparing two Starbucks fukubukuro shows just how different lucky bags can be
【Lucky Bag Roundup 2017】Lotteria adds cute Japanese character goods to New Year’s fukubukuro
【Lucky Bag Roundup 2017】McDonald’s Japan thrills fast food lovers with tasty-looking merchandise
The Starbucks fukubukuro: One of the rarest lucky bags in Japan
Starbucks Japan’s Lucky Bag #3: A fukubukuro surprise we weren’t expecting
The Häagen-Dazs Japan fukubukuro lucky bag is filled with…ice creams from 2023