
Proof that lucky bags really are the luck of the draw.
Just the other day, we unpacked a Starbucks lucky bag which arrived in a box on New Year’s day, after one of our reporters won the lottery to purchase one for 7,800 yen (US$59.56).
As always, these lucky bags proved incredibly difficult to get, with only two of our 18 reporters winning the lottery to buy them. That wasn’t a great result, but at least that meant we had two to compare, so we could see just how much the random contents would differ from bag to bag.
Starting with the bags that held the mystery contents, they were exactly the same so no point of difference there.
To recap, the lucky bag we reviewed the other day contained the following seven items:
The drink tickets were valued at 4,700 yen, while the striped tumbler, a collaborative product with Kate Spade, usually retails for 4,730 yen, making these two items alone worth much more than the cost of the bag.
Now, let’s take a look at the haul our second reporter received.
Comparing them side by side, we can see the hauls are pretty much the same, with the only difference being the two items on the bottom left of the images below.
Instead of the two tumblers in the first bag, the second bag contained…
▼ …a mug and a stainless steel bottle!
The mug was big and heavy, with a 414-millilitre (14-ounce) capacity, and beautifully adorned in images depicting a Japanese summer, complete with fireworks and wind chimes. Normally priced at 1,980 yen, this was a beautiful product, and arguably better than the plain tumbler in the first box.
The stainless steel mini bottle was also decorated in Japanese images, including Mt Fuji, and was a compact 355-millilitre size, making it light and easy to carry. Normally priced at 4,290 yen, we’d take this over a Kate Spade tumbler any day.
The two Starbucks fukubukuro ended up being the same in some respects, but different in others.
After looking online, we found even greater differences between fukubukuro, with some Starbucks customers receiving doughnut-shaped cushions instead of mugs and kettles instead of tumblers.
It just goes to show that when it comes to lucky bags, it really is down to the luck of the draw. Either way, though, you can’t go wrong with a Starbucks fukubukuro in terms of value for money, and we’ll definitely be entering the lottery again next year!
Photos: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












Starbucks Japan’s New Year’s lucky bag is one of the most sought after fukubukuro of 2023
The Starbucks fukubukuro: One of the rarest lucky bags in Japan
What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
Comparing Starbucks lucky bags in Japan proves some bundles are better than others
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese convenience store shows us how to dress for the rainy season
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Starbucks Japan releases first-ever muscat-flavoured chilled cup drink
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Video of man spraying liquid on conveyor belt sushi leads to arrest in Japan
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Krispy Kreme releases a new Doughwich… at only one store in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan’s Lucky Bag #3: A fukubukuro surprise we weren’t expecting
Starbucks Japan’s Lucky Bag #2: Is it as good as the first fukubukuro?
Starbucks Japan’s Lucky Bag #3: A fukubukuro to end all fukubukuro
Starbucks Japan’s New Year’s lucky bag: One of the rarest fukubukuro of 2024
Starbucks Japan lucky bag showdown! We snag three fukubukuro, but are they all the same?【Pics】
Starbucks Japan saves the best for last in our fukubukuro lucky bag haul
Starbucks Japan fukubukuro lucky bag brings us merch and coffee to kick off 2019
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
【Lucky Bag Roundup 2018】Starbucks Japan lucky bag only available to lottery winners this year
Starbucks Japan announces its lucky bag for 2017 – feel free to start lining up now
Is there a big difference between Starbucks Japan’s fukubukuro lucky bags?
【2016 Lucky Bag Roundup】 Lucky Bag favorite Starbucks is back in 2016, we see what’s inside
【Lucky Bag Roundup 2017】Starbucks Japan satisfies coffee cravings with special fukubukuro
Starbucks Japan reveals this year’s lucky bag bundle, pre-order lottery opens tomorrow
Contents of Starbucks Coffee’s 2015 lucky bag REVEALED!
We lost the Starbucks lucky bag lotto, so we went on a luxury Starbucks shopping spree instead