
It’s time to get hot and bothered with 10 different charming ladies.
Japan has a history of making excellent and sometimes bewildering commercials, be it promoting a can of coffee or a bottle of Calpis Soda. Adding to the ever-expanding list of quirky ads is a series of videos made by Kao, a Japanese company renowned for its cosmetic products.
The series of six-second ads promotes Kao’s latest deodorant for men, the Humming Fine DEO EX, by making viewers break out in a nervous sweat. And what better way to do that than with ten heart-pumping encounters with the opposite sex.
The first video shows the quintessential Japanese after-work drinking party, or nomikai, when colleagues bond together over a drink. The evening may mark the start of many exciting things to come when a demure coworker takes a seat beside you.
▼ 1. “I wanted to sit beside you.”
What happens when you and your pouting girlfriend are alone in your room? Well, it can only lead to a few things….
▼ 2. “Hey, let’s make out.”
A female colleague approaches you at work with a twinkle in her eye.
▼ 3. “You’re looking fresh these days.”
A beautiful instructor chats you up after you’ve worked up a sweat at the local gym.
▼ 4. “You look fresh even when you sweat.”
You catch a cute vendor girl at the baseball stadium staring longingly at you, her smile slipping as she’s clearly distracted by her customer.
▼ 5. “Here’s your beer.”
That senior coworker you look up to takes a whiff and gives you a disapproving look in the meeting room.
▼ 6. “Using only deodorant sprays again?”
Your junior gazes at you and timidly asks for guidance in the office.
▼ 7. “Please teach me, senpai.”
Your girlfriend pops an innocent question while you’re in the cinema.
▼ 8. “Hey, can I rest my head on your shoulders?”
Festivals can get really hot, and it doesn’t help when an attractive friend passes you a towel she was using just earlier.
▼ 9. “You’re sweating. Want to wipe it off?”
You’re just chilling out in a classy hotel lounge when a charming woman approaches you, asking for your number with a smile.
▼ 10. “Let’s exchange numbers.”
Did you break out in sweat when approached by those ladies? Humming Fine DEO EX removes stinky odor using patented “dry technology”, but if you prefer a cheaper option, perhaps just a plastic bottle under your arm pits will do.
Source: YouTube/KaoJapan via PR TIMES
Images: YouTube/KaoJapan

Japanese idol event stockpiles free deodorant for fans to use before shaking singers’ hands
DJ Miso Soup & MC Rice lands endorsement deal rapping about dish soap
Presenting: RocketNews24’s First Ever Commercial
Anime magical girl spokesmodel tells Japanese women not to feel bad about dying their hair【Video】
Steamy Heinz Japan commercials urge married women to have affairs with handsome pig【Videos】
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Starbucks Japan brings back the Caramel Waffle, but is it as good as it used to be?
A roadside hair salon stall in China made us Norway’s Haaland for US$1, and warmed out hearts too
Japanese government okays plan to create a backup capital city
How are you supposed to wash a Japanese futon duvet at the laundromat?
Japanese Shinkansen welcomes overnight guests for one night during summer festival
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Why is Taco Bell failing in Japan, even as the country falls in love with tacos?
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Subaru’s beloved canine family is back in a new and entertaining series of commercials 【Videos】
Mercedes-Benz Creates Anime Series or Commercial… or Both
Korean shopping site’s commercial series is brain-washing in more ways than one【Videos】
“Wait…what?” That’s not Japanese! Clever American car commercial tricks viewers 【Video】
Not again! Thai insurance commercial hits us right in the feels【Video】
Men’s nipple covers may just be the dating solution Japan is looking for【Video】
Giant nipple squirts milk from U.F.O. in crazy Japanese commercial【Video】
Sheltering-in-place Japanese schoolkids form “Neo-Chorus” choir to refresh our hearts【Video】
Kumamon and other Japanese mascots get muscular makeover in new energy drink commercial【Video】
Sweating, snuggling models and voice actresses steam up series of spicy ramen ads 【Videos】
Hilarious commercial of father devoting life to becoming firefly has unbelievable twist 【Video】
Nike commercial about gender inequality in Japan receives backlash online【Video】
This compilation of Japan’s best 2015 commercials is most insanity per second we’ve seen 【Video】
Morinaga Milk’s new cuddly commercial series shows snapshots of Japanese family warmth【Video】
It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video