
After the incredible success of the green tea Frappuccino, Meg tries out the new tea flavor exclusive to Japan.
Last Friday was the start of a three-day weekend in Japan, which had a lot of the local population excited. We were in fine spirits too, but not because of a day off. No, what put a spring in our step was the launch of a brand-new Frappuccino flavor at Starbucks.
On September 15 Starbucks locations across Japan rolled out the world’s first hojicha-based Frappuccino. Hojicha is a variety of roasted green tea that’s especially popular in Japan during the fall months, with a flavor that’s deeper and a bit nuttier than matcha or standard green tea.
We tasked our resident Frappuccino fan Meg with the grueling assignment of trying the new dessert beverage for herself, and while she could have sat and sipped it inside the coffeehouse, she instead took her drink to a local park to snap some photos in the sunshine.
The drink’s full name is the Hojicha Cream Frappuccino with Caramel Sauce. Loosely based on Starbucks’ pre-existing hojicha latte, the new Frappuccino has a hojicha base flavored with white mocha syrup, topped with whipped cream drizzled with caramel and dusted with crunchy large-grain sugar.
What really catches the eye, though, is the dark brown specks mixed into the drink, which are crushed hojicha tea leaves.
Starbucks uses five different varieties of tea in the drink, so it’s not like they just made a bulk purchase of the cheapest type they could get their hands on. As further proof of their generosity, you can even ask for a double portion of tea leaves by saying “Chaba no zouryou wo onegai shimasu” (“Please give me extra tea leaves”) when ordering, which is a free-of-charge customization option.
▼ Regular (left) and double (right) tea leaves
But while hojicha is the marque ingredient, the initial flavor of the first sip gives a different impression.
As with green tea, hojicha in Japan is traditionally drunk without any additional flavorings added to the brew (matcha lattes and hojicha lattes are actually pretty modern inventions). Because of the sugar and caramel, when the Hojicha Cream Frappuccino with Caramel Sauce hits your taste buds, the flavor resembles a black tea chiffon cake.
Not that that’s unpleasant at all. When the hojicha notes really come into play, though, is after swallowing a sip, when you can feel the aroma and essence of Japanese tea making its presence known.
That might sound like the sugar and caramel overpower the hojicha, but that’s oversimplifying things. Instead, the Hojicha Cream Frappuccino with Caramel Sauce presents a surprisingly complex mix of flavors, and the way in which the hojicha taste is both delayed but unmistakable ends up making this a uniquely satisfying Frappuccino experience.
The Hojicha Cream Frappuccino with Caramel Sauce is priced at 540 yen (US$4.90) for a tall, and will be available until October 1.
Photos ©SoraNews24
[ Read in Japanese ]







We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino
Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
Starbucks Japan releases a sticky rice and roasted green tea Frappuccino for New Year
Japanese airlines set to cut fuel surcharges for international flights in September and October
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Train continues to stop at rural station for lone schoolgirl until she graduates in March
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Starbucks releases tear-jerking new video inspired by heartwarming encounters in Japanese stores
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
New Starbucks “stems-only” roasted green tea Frappuccino is everything we need in a dessert drink
Starbucks Japan’s Snoopy Frappuccino is here!【Taste test】
Starbucks Japan releases a new hojicha mousse latte for autumn
Starbucks blends Japanese and Western flavours together in new Frappuccino
Starbucks Japan’s new Nectarine Frappuccinos – Are they peachy keen? 【Taste test】
How are Starbucks Japan’s Baked Cheesecake Frappuccinos? We find out 【Taste test】
Does Starbucks Japan’s new rice cake Frappuccino live up to the hype?
All the amazing Japanese Starbucks Frappuccinos SoraNews24 tried in 2018【Taste tests】
Trying out Starbucks Japan’s ultra relaxing 2021 seasonal summer tea drinks【Taste Test】
Starbucks Japan launches “Japan Wonder Project” with a golden roasted green tea Frappuccino
Seaweed in your green tea Frappuccino? Starbucks Japan has a bold idea for its New Year’s drink
Starbucks to sell limited-edition hojicha latte cups at convenience stores for the summer
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Japanese city gets its very own Starbucks Frappuccino for a limited time
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】