
Green tea has a permanent spot in the Japanese ice cream lineup, but Häagen-Dazs shows us there’s room for roasted hojicha too!
Some people have calendars where they list their upcoming social engagements. Here at SoraNews24, however, we have to keep track of upcoming ice cream events, and premium brand Häagen-Dazs occupied two slots this month.
First, there was the opening of Tokyo’s Häagen-Dazs Bakery, which happened last week. Then came this week’s joyous occasion: the launch of a new Japanese tea ice cream flavor, called hojicha latte.
What sets hojicha apart from other types of Japanese tea is that the leaves are roasted, which replaces some of the herbal flavor notes with toasted ones and imparts an appealing brown color to the beverage. So when we popped the lid off of our cup of hojicha latte (picked up at the convenience store for 294 yen [US$2.65]), the contents’ hue was less vibrant than that of the company’s standard green tea ice cream.
▼ Sadly, there was no heart, but happily, there was ice cream!
As the “latte” part of the name implies, plenty of milky cream goes into the making of this treat, which lends it a bit of a marbled appearance. That milk is also the first thing that hits your taste buds, delivering an elegantly rich and creamy, but not at all cloying, sweetness.
The tea notes come afterwards, gently spreading through the mouth like a sip of relaxing tea. Though hojicha isn’t a sweet beverage, Häagen-Dazs’ decision to use tea leaves taken at the earliest part of the harvesting season, called hatsutsumami in Japanese, keep the bitterness down, with the resulting mellow flavor able to harmoniously blend with the milkiness while still keeping an enticing hojicha aroma.
Like Häagen-Dazs’ sesame walnut mochi and kinako kuromitsu flavors, the hojicha latte ice cream will only be available for a limited time, so you’ll want to pick some up soon before we buy up the country’s entire supply for ourselves.
Photos ©SoraNews24
[ Read in Japanese ]
Follow Casey on Twitter, where’s he’s loved hojicha ever since his host family taught him what it’s called.





Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Häagen-Dazs Japan gives us another Crispy Sandwich flavor to swoon over: roasted green tea
Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Häagen-Dazs Japan releases Matcha Creme Brulee ice cream for a limited time
Tokyo ward looking to change lodging laws, ban more than half of its Airbnb-style rentals
Okinawa man convinced he won 700 million yen by scammers, saved by convenience store staff
Uniqlo’s sister brand will be waiting with Pokémon sweaters and parkas this fall [Pics]
Mister Donut releases new sweet potato doughnuts in Japan, and we’ve ranked them from best to worst
New Transforming Business Card case brings anime mecha to Japanese work meetings
Tokyo’s red-light district cafe lets you dine inside a real 1960s cabaret
Anime magical girls grow to gigantic size with new Madoka Magica plushies [Photos]
New Japanese ice cream is Ballin, in more ways than one
Shinto shrine gate parfaits that tell your fortune now being served in Tokyo
Starbucks Japan proves Pumpkin Spice is NOT dead, with a new take for autumn
Kyoto temple bans visitors from wearing kimono
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
One Piece Day 2026 brings new art, music, and new cast announcements
New Japanese convenience store rice balls taste like instant noodles [Taste test]
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new anime calendars and diary planners for 2027
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Häagen-Dazs Japan’s 35th anniversary Green Deep Tea ice cream is no ordinary matcha dessert
Experiment: Can you make good matcha lattes by melting green tea ice cream?【SoraKitchen】
Why does Häagen-Dazs Japan have two different types of green tea ice cream, and do we need both?
Häagen-Dazs’ new gold matcha ice cream has French heritage and our full attention
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs ice cream sandwich milkshakes now available at pop-up cafe in Tokyo【Taste Test】
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs’ Matcha Azuki Kuromitsu Japonais ice cream blends green tea, red bean, black syrup
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn