Commissioner of the Japan Tourism Agency claims the country isn’t exciting enough to appease the Western crowd.

Japan’s alluring contrast of tradition and contemporary has made it a fantastic getaway destination for travelers looking to immerse themselves in country known worldwide for anime, video games and cuisine.

And thanks to the 2020 Olympic Games looming on the horizon, the country attracted a record number of tourists in 2017, totaling a whopping 28.69 million people. Chinese (7.35 million) and South Korean (7.14 million) travelers claimed the top spots, but according to the survey, only a paltry 3 million tourists hailed from Western countries.

▼ Steep flight costs might have been a huge factor.

Commissioner of the Japan Tourism Agency, Akihiko Tamura, notes that visitors from Germany, the United Kingdom, France, Canada and Australia associate Japan with Mount Fuji, temples and cherry blossoms. For long periods of stay however, Akihiko laments that visitors find the country to be utterly boring.

▼ Japan, dull? You’ve got to be kidding me!

Based on those findings, Japan Tourism Agency has begun working toward polish up the country’s image to be more appealing in order to attract more sightseers from Western countries.

They’ve found that several factors could have contributed to the apparent lack of visitors from Western countries, including long travel distances and the general perception that Japan is an expensive country to visit.

▼ Depending on which region you’re in and the activities you partake in,
sightseeing can indeed make a huge dent in your wallet.

Nevertheless, those reasons pale in comparison to what is probably the biggest obstacle preventing Westerners from enjoying Japan to its fullest: the language.

Due to language similarities, tourists from China, South Korea and Taiwan have an easier time navigating Japan. However, for English-speaking tourists who struggle to comprehend what’s available on restaurant menus or understand the historical significance of a 100-year-old shrine, much of what Japan has to offer is essentially locked away behind a steep language barrier.

▼ All those limited-edition cough-drop flavored Kit Kats or  Final Fantasy
train stations might as well not exist if tourists don’t understand a word.

English education over here in Japan, while compulsory, has not taken off as much as in other nations. Addressing this issue would likely be key in drawing in more visitors from Western countries in the long run.

Luckily for all the readers out there, we at SoraNews24 will continue to bring you exciting Japanese news in English, so you won’t miss that all-you-can-eat pie cafe in Tokyo that’s all the rage at the moment

Source: Reuters Japan, Diamond Online via My Game News Flash
Top image: Pakutaso
Insert image: Pakutaso (1, 2, 3, 4)