
Now one of the most influential firms in the video game industry, few know of the company’s past struggles.
Heralding a fresh generation of popular games like Super Mario Odyssey, Splatoon 2, and perhaps a hotly anticipated Pokémon RPG, Nintendo’s newest console is the culmination of decades of innovation coupled with unbridled ambition.
Yet the company’s goal wasn’t always as clearly defined as it is today, particularly when it was first founded back in 1889. Nintendo started off producing hanafuda, which were traditional Japanese playing cards printed on mulberry tree bark.
It was remarkably profitable thanks to the yakuza, who used hanafuda in their numerous gambling parlours, eventually providing the firm with enough resources to branch out into other businesses.
▼ Here’s a short clip explaining Nintendo’s colorful history.
▼ Nintendo sure dealt with some shady customers back in the day.
Steering away from the limited potential of playing cards, the company tried its hand in other fields to find its true calling. It wasn’t until the arrival of Gunpei Yoko’s extendable claw toy that Nintendo began pouring all its efforts into innovative entertainment.
▼ Known as the “ultra hand,”
it’s perfect for annoying your parents!
任天堂の最初のヒット作はゲーム&ウォッチではなく、ファミコンでもなく、ウルトラハンド。そう、オモチャである。
— うのん (@alicekeymoon) January 18, 2018
って話をswitchの話題で思い出した。 pic.twitter.com/FVLaNsNgRE
Gunpei’s key inventions such as the Game & Watch handheld system and iconic plus-shaped control pad were the turning point for not only Nintendo, but for our entire gaming industry today. The rest, as they say, is history.
▼ We have a lot to thank Gunpei Yoko for.
It would be hard to deny that Gunpei single-handedly changed our world, but if it weren’t for the fact that Nintendo once profited off of selling playing cards to crime organizations, the squeaky-clean family-friendly Nintendo that we know today would probably not exist.
Although to be fair Nintendo may have recently dipped their toe back into their seedy roots with the recently-released adult game featuring sexy cosplayers. But we’ll go out on a limb and say that’s probably not something that they’re going to pursue.
Source: YouTube/Polygon via My Game News Flash
Images: YouTube/Polygon



129-year-old photo of Nintendo headquarters shows company hasn’t always been run from a gray box
Nintendo’s favorite plumbers doing parkour gets big praise in Japan 【Video】
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
Adorable New “Pokemomo” Brand Goods Coming to Pokemon Center Stores Across Japan
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Kimono snowboarder captivates Internet with awesome Coming of Age Day video【Video】
Immersive ukiyoe exhibition in Osaka adds some scented flair
Super-detailed cherry blossom forecast maps show early arrival for Japan’s 2024 sakura season
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply