23-year-old Japanese minor celebrity figuratively smashes her competition to become number one in the world.
If you were in Oulu, Finland on August 24, perhaps you were enjoying a leisurely Friday evening in one of the world’s most populous northerly cities. Perhaps you were even taking in some fine culture at the 23rd annual Air Guitar World Championships, where 23-year-old Nanami Nagura (名倉七海) of Japan was crowned the new champion at the Grand Final.
“Seven Seas,” as she’s known (which comes directly from the meaning of the kanji used to write her first name), ousted two-time reigning champion Matt “Airistotle” Burns of the US to claim the coveted title. She had also previously won the World Championships in 2014 and was this year’s champion at the Japanese national competition held by the Air Guitar Japan Association.
▼ A combination of sheer energy and backwards-bending flexibility helped propel her to the top.
Nagura competed in two rounds in which her talent was judged based on categories of technical merit, mimesmanship, stage presence, and “airness” using a scale of 4.0-6.0. The first round featured her performing to a one-minute music clip of her choice loosely inspired by Cinderella, while the second round featured a one-minute clip common to all contestants and revealed immediately before the competition–“Hopeless Case of a Kid in Denial,” the 2000 single by Swedish rock band Hellacopters. It’s worth noting that the performance forbids competitors from using any real musical instruments or crew, but props are allowed.
▼ Nagura being crowned the champion after she obtained the highest combined score of two rounds
As part of her win, she was even awarded a Flying Finn electric guitar–one that she can physically hold and play if she so desires.
Watch both rounds of her electrifying performance below:
The next clip compares the performances of the top three finishers in the second round. Nagura is in the center, while second-place finisher Matt “Airistotle” Burns is on the left and third-place finisher Dana ”Dana-Saurus Rex” Schiemann of Canada is on the right:
Net users weighed in on Nagura’s win with both excitement and an air of puzzlement that this sort of competition even exists in the first place:
“It was definitely gonna be her.”
“What a championship of madness!”
“I wonder what it’s like for people who really play guitar to watch them.”
“That was way more intense than I was expecting.”
“‘Air Guitar Japan Association’…sounds like the kind of secret organization that would control the government.”
Perhaps our own ill-fated team of Stardust Sato and Fantastic Hatori should learn a move or two from Nagura before they try their hand at the Air Guitar World Championships again!
Source: Sankei News via Otakomu
Featured image: YouTube/Air Guitar World Championships

We send a team to take part in the qualifying round of the Air Guitar World Championships 2013
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
What makes the Starbucks Japan chocolate terrine so popular?
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
KFC Japan’s “The American Burgers” include a pile of guilt
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Government says 5.7 trillion yen of Japanese media was pirated last year, thinks AI could help
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]